Retailers want to increase online sales as well as market share. Today, this is a major focus through the tactic called Search Engine Optimization. Also known as retail SEO services, which benefits retail brands in multiple ways.
SEO services is the work done through the focus on sets of keyword phrases that are strategically prioritized. There are short and long-tail keyword phrases. There are competitive, medium, and low competitive phrases. A good retail SEO campaign will be a balanced set of keyword phrases across those three areas. Search volumes are also considered when choosing the terms for each retail brand.
Why SEO Services Are Utilized By Retail Brands
- In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%. (Source: NetMarketShare)
- Google receives over 63,000 searches per second on any given day. (Source: Internet Live Stats)
- Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. (Source: MarketDive, 2016)
- In 2018, the average firm is expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020.
Retail Benefits Through SEO Services
Retail consumers search for products on search engines.
The majority of people start their online experience with a search. The majority of those people use Google. Being visible in Google is critical to today’s retail success.
Quality retail traffic is generated through SEO marketing services.
SEO services are specific with keyword phrases. This enables retail brands to attract and receive high quality retail traffic to their websites. Actual shoppers looking for products.
Traffic through SEO tactics is more likely to convert into shoppers.
Conversion tends to be higher when site traffic is attracted through SEO marketing tactics. The specific nature of the marketing method yields higher conversion rates.
SEO simply increases sales for retailers.
Search Engine Optimization services simply increase sales for retail brands. The targeted method of attracting specific consumers yields higher sales opportunities for retailers.
A decrease of cost per acquisition for retailers.
SEO is the most cost-effective marketing method for retail brands. Companies that sell products online and offline should have robust SEO campaigns.
Trust and credibility are developed by being ranked in the top of Google.
Through comprehensive Search Engine Optimization services, retail brands enhance and further develop trust and credibility with consumers.
For companies that look for professional assistance. SEO services benefit retail brands when done properly. Hiring experts to manage SEO campaigns is a smart investment for retail brands.