Organizations of all sizes are realizing the importance of online marketing, especially through search engines. Nowadays, people are more likely to visit a website via search engines such as Google than going directly to it. Almost 100% of the time, activity online starts with a search.
Industry experts and statistics make it clear, it’s very important for a business to have a strong presence in search. It is the reason why search engine optimization SEO services have been very popular.
For most organizations, being visible in top search results is critical to success and invaluable to the company.
It is the process of getting traffic from “organic” (free), “content” listings on search engines. All major search engines such as Google, Yahoo and Bing have such organic results, where website pages and other content such as images and video are shown and ranked based on relevancy to searching users typing in keywords. Payment is not involved for the results to the search engines such as paid advertising.
According to the available statistics, 97% of users come to an organization’s website through search engines, gaining top ranking in SERPs (Search Engine Result Pages) is very critical to get unending traffic to a website. Especially, since 85% if website visitors start off with search before they buy a product, service, or solution.
Organic results are 8.5 x more likely to be clicked on than paid search results!
That’s a large disparity and is likely attributed to searchers gradually learning the difference between organic and sponsored results, and recognizing that organic results are typically the more respected resource. Also, researchers have used heat maps to show that searchers’ eyes focus on the top organic results, with people noticing the paid ads to the right or above drastically less.
When it comes to the long-term lifeline of your Internet marketing, the result is clear – SEO offers the better value in search marketing. Companies do not rank #1 overnight and in competitive markets it can take a couple years, but Search Engine Optimization is more affordable and the long-term benefits have been proven and documented.
Organizations can’t ignore the Internet – 97% of all consumers now use search and social media to shop for products and services. With over 200 million online shoppers by 2015, driving traffic and converting visitors into customers is becoming an organizational priority. Businesses that generate their own leads via online sources grow faster and more profitably than companies that buy leads.
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Organic listings are essentially free at some point. This is one of the differentiating benefits of SEO. Once a business is listed at the top, they don’t need to pay per click or allocate a budget for search marketing anymore for the same goals.
With SEO, an organization can watch their website get consistent traffic during the entire marketing phase. Afterwards, the business still generates traffic from achieved positions in search. Even if the business does not have any active marketing campaigns.
Long term residual benefits, ROI and user behavior is what makes search engine optimization the foundation of online marketing.
People from all over the world trust the first organic listings in Google as a reputable result. Through SEO, a business website can become a brand leader. Even competitors will behave differently towards a company which shows top results for their respected field. The further back a company is in rankings on Google the more people are skeptical about the website. Having a search engine such as Goole display a business in the top organic results, it gives a business credibility that no advertisement can achieve.
The method of organically ranking keywords in search engines, converts higher than any other form of marketing. Companies achieve more than double the conversion rate through organic search results, in comparison to paid advertising. Other forms of marketing and advertising are more expansive and yield less of a gain and in many cases no long term benefits. The return on investment is the highest with organic search marketing results.
When it comes to marketing and advertising, startup companies and small business has a hard time competing with the larger enterprises and operations. This is really nothing new. Larger budgets have always dominated the marketing landscape, until organic search engine optimization. SEO levels the playing field. Search engines such as Google show results based on editorial quality and relevancy, not which budgets are larger. This would be true for paid advertising such as Pay Per Click (PPC) campaigns.