Most brands and companies understand these days that content marketing is a key marketing method to drive brand awareness, gain market share, and drive website traffic. Content marketing is the process of creating content (text, images, videos), publishing it and distributing it across blogs, social media channels and so on.
To drive website traffic, content marketing is critical. For example, websites that have an active blog tend to have their site pages indexed by Google by over 400% more than websites that do not have a blog. Content is still king online. Here are 3 content marketing strategies that drive website traffic.
3 Content Marketing Strategies That Drive Website Traffic
1. Update content frequently for best results.
Google pays lots of attention to how new site content is and how often it is updated. Most search engines and Google pay much more attention to websites and pages that freshen up the content frequently. Companies should frequently update content on key website pages, have an active blog, and publish images and videos across website pages.
2. Publish content naming other people and sites.
Often companies tend to just discuss themselves or create content that focuses on just the brand or product line. To really harness the power of content marketing, a business should create content naming other people and sites such as industry leaders, informational websites, and relevant news sites. Within the created content, a brand should link out to interesting pages, hold interviews with key industry people, and include lessons, tips, and quotes by others.
3. Create content including popular and trendy topics.
This is a practice that has been very popular with companies that deploy content marketing campaigns. Often brands, take popular and trendy topics and re-create content using those topics to harness the viral wave of them. A business should pay attention to what is trending and create content using some of the same keywords to attract additional website visitors and gain visibility to a larger audience.
Content comes in the form of blog articles, authority articles, press releases, site pages, images, and videos. Content is created uniquely for the website and blog, while different content is created to publish on other websites and distribute across many different types of channels, such as social media, bookmarking sites, and so on.
For best results, companies and entrepreneurs can always talk to marketing experts to gain a better understanding of content marketing strategies and campaigns. Professional marketing services include content marketing and tend to have writers and staff to create, publish, and distribute unique, quality, and relevant content.