An online marketing plan is like a puzzle with many pieces. Unfortunately, some business owners have difficulty fitting these pieces together correctly, causing promotional campaigns to miss the mark. The best Internet business consulting firms have been putting together the pieces for years, enabling them to create a complete picture that enables clients to achieve success with online promotion.
The process begins with the corners, the fundamental marketing principles. These include recognizing corporate resources and determining what distinguishes the company from its competition. Existing customers are then identified and a strategy is developed to acquire new ones. By connecting these, marketers create a frame for their marketing campaigns. Testing online efforts and optimizing them to achieve success is like trying different puzzle pieces until one fits.
Identifying company culture and aligning marketing efforts is the first step in building the frame. Determining what your company offers that no one else does is the next. Called a unique value proposition, this requires understanding why a consumer will do business with your company instead of its competition. Using this information to develop marketing collateral that focuses on benefits illustrates how the business meets consumer needs.
Ongoing customer research is essential especially when marketing online. Find out why customers do business with you and why they keep coming back. Keep serving them by continuing to add value. At the same time, focus on attracting new customers through compelling online content. Use landing pages, advertisements, and special offers to draw new customers into the fold and create long-term relationships based on trust and loyalty.
Once the frame is formed, fill in the center to complete the online marketing campaign. Try different online approaches and test the results with sample audiences. Testing to find the perfect fit is much smarter than guessing or jamming the wrong piece into a particular area of the puzzle. Just one misfit piece will cause the entire picture to be incomplete. When the puzzle seems impossible to complete, step away and return with a new approach that focuses on the details to make everything fall into place.
Looking at the individual pieces of a puzzle can make putting them together seem daunting. In the same way, the complexity of an online marketing campaign can be overwhelming to even a seasoned entrepreneur. When framing the puzzle of online promotions becomes difficult, call on an Internet business consulting firm to help put pieces into the correct places.
