There is never a bad time to grow a business and the start of a new year presents the perfect opportunity. Entrepreneurs should assess their 2012 skin care marketing efforts to determine what worked and what did not. They should also scan the marketplace for new technologies and techniques that should lead to success. By enhancing their corporate marketing plans, entrepreneurs can grow their skin care businesses in 2013.
More skin care customers are researching products online so marketers should reach them in the virtual marketplace. According to a recent Nielson survey, the average U.S. consumer spends 40 percent of a typical day online. Skin care marketers should design online advertisements and publish these in locations visited by their target audiences. A skin care website should be optimized for search engines and convenient for people to view on mobile devices as well as desktop and laptop computers.
Social media is one online trend that all entrepreneurs should take seriously. First-time customers stay engaged with skin care businesses by becoming Facebook fans, Twitter followers, and YouTube viewers. They join the Google+ networks of their favorite skin care companies and repin products posted on corporate Pinterest boards. Skin care businesses should use these virtual networking tools to increase online visibility.
With millions of Americans spending time on Facebook and Twitter, these channels have become the new word-of-mouth. They help businesses grow through information dissemination, communication exchanges, and the development of personal relationships. Skin care marketers should use these as conversation tools to illustrate the personality behind their businesses. Customers would much rather receive skin care tips, tricks, and success stories than sales pitches. They want to take away value from each interaction and they want these encounters to have a personal touch.
Marketers can use social media to establish themselves as thought leaders and can reinforce this by participating in online communities. Who better to comment on skin care products and the marketplace than those who are working within it? Offering opinions, sharing insights, and replying to blog and forum postings establish the individual and the company as reputable sources of information.
Perhaps most importantly, skin care marketing efforts focused on growth should include consistency and follow-through. This allows a company to build on the momentum it creates, enabling the company to earn money throughout the year. Whether they operate entirely online or through both an ecommerce and brick-and-mortar presence, skin care businesses should grow by following these tips.
