Skin care has become a major concern for the public over the last two decades. As more and more information becomes available, people are realizing all those days in their youth spent worshiping the sun with no protection have done considerable damage. By focusing on certain niches of the skin care industry, your company can target its advertising for those looking to rejuvenate their skin as well as those looking to protect it in the future.
Every consumer has his or her own needs concerning skin care. Factors such as skin type, age, climate, and budget are all factors in the type of skin care products they will use. For instance, teenagers dominate the acne market while women on their 30s and 40s are looking to cheat Father Time with anti-aging products. By doing the proper research on your company’s target audience, you will be able to better focus the advertising.
Another challenge often faced by small business owners is the actual advertising budget. Because it will more than likely be limited, it is important to make the money as effective as possible within your specific niche. By tapping into the consumers emotions, even a limited campaign can be very successful.
Social media will play a large part in any campaign. Today, companies have the ability to get real time feedback regarding their ads and products. For instance, many of the companies advertising during this past Super Bowl were monitoring their social media accounts and interacting with consumers immediately after their commercials were viewed. They were able to get invaluable feedback within seconds of the ads hitting the airwaves.
It will also be important to reach out to other business owners that are not direct competitors. In many cases, these business owners are more than happy to exchange ads, resulting in no direct costs to place them. This can be an invaluable source for new sales leads. It also expands your natural audience as the website is now expanding its keyword search results by being on these additional sites.
There is research that has found that consumers need to see an ad three times in a single month before it makes a true impression on them. By using placed ads, social media, and trading ads with other businesses, your target audience has a much better chance of showing interest in your product. By sticking to only one avenue, you have a limited audience and risk failure. Take into account these additional outlets will cost little to no money, it would be foolish to not at least try them to see how they can increase your website’s exposure.
