Whether a brand decides to sell to local boutiques, smaller retail stores, or to larger national retailers, the objective is the same to open additional distribution and sales channels for the product line and brand. This is done to increase product sales, revenue, and profitability as well as brand awareness.
Selling to consumers directly is a very different strategy than selling to retail buyers and distributors. Beauty brands must properly prepare for best results and chances of landing deals with retailers and distributors. Here are 5 tips how to get beauty products in retail stores successfully.
5 Tips How To Get Beauty Products In Retail Stores Successfully
1. Be knowledgeable about the product line.
Brands should be prepared to discuss in detail their product line and must be knowledgeable about the products. Retail buyers and distributors will want to know the features and benefits of the products, how it is better than competitors, and most importantly why they should be on the shelve.
2. Have and know the required business details.
In order to retail products, a brand must know the standard information such as minimum orders, wholesale prices, suggested retail prices, shipping costs, payment terms, return policies, and packaging specifications.
3. Be ready to discuss promotional material available.
Retail buyers and distributors will want to know what promotional materials will be available to them. Promotional materials most common for retailing products are display stands, signage, product samples, shelve talkers, and so on. Any promotional material that supports the sale of the products helps.
4. Make available awards and public relations details.
What many retail buyers and distributors want to see is any awards received and public relations efforts such as Magazine ads and write-ups. Favorable press shows a retail buyer that the product line is worth placing on the retail shelves.
5. Have products ready to ship out as samples.
Many retail buyers and distributors will want to see the product line. These buyers and distributors want to see the packaging, feel and smell the products, and study the quality of the branding before they make a decision whether to carry them or not.
Opening up traditional retail distribution is a key sales strategy for increasing product sales and potential profitability. A brand can create very lucrative opportunities in the retail industry when efforts are executed properly.
One of the fastest methods to improve retail distribution and sales efforts is by working with experts and professionals. Beauty brands can work through skin care business consulting services, who can quickly work with brands and assist them with advice, guidance, and contacts. Consulting services are a great short-term solution to avoid costly mistakes and pitfalls.
