E-commerce websites have a strong need to focus on increasing online sales for obvious reasons. Growth is a necessary element of running a business. Online with e-commerce websites, the objective is almost always to increase online sales and retain loyal customers Brands and companies consistently look for sales techniques that can get the job done.
From start-up to larger companies, responsible individuals and decision makers look to get more out of money spend. Money spend on website design, e-commerce solutions, marketing and advertising campaigns and budgets.
How does a company increase online sales? There are many different methods and techniques, but some favored for the results they bring. In some cases, companies can increase online sales without even increasing advertising and marketing budgets. Here are 10 sales techniques to get the job done.
Increase Online Sales With These 10 Sales Techniques
1. Quality is Still King
Quality product, service, or solution sells. Quality is still king and even though this is a simple thought, a business must understand this fully. it involves quality branding, packing, execution, formulation, function, durability, customer service, whatever is applicable to the business. Quality as a culture of a business increases customer retention, acquisition, and relationships.
2. Use monthly HTML Newsletter Flyers
HTML flyers are a great method to reach out to the existing customer base and promote, give incentives, and communicate with customers. Properly created HTML flyers designs and content can be mailed out to all customers. For best results bi-monthly newsletters should be created. Statistics and reports can be gained from these newsletters as well for analyzing conversion rates.
3. Strategic Pricing is Key
Giving incentives will always help a sale. Strategically pricing is key to stimulate sales. Incentives can be free shipping, return policies, discounts, bundled products, specials, and so on. Giving customers a reason to buy is always good business.
4. Up-Sell and Cross-Sell
Online it cost real resources to gain website visitors, convert them into shoppers and retain them as loyal customers. E-commerce websites should have call to action elements promoting, up-selling, and cross-selling functionality throughout key pages of the website to increase additional sales.
5. Content Marketing Campaigns
Marketing services such as content marketing are highly effective for search marketing and ranking in search engines. Content marketing is the creation, publication, and distribution of content such as articles, press releases, images, and videos. Blogging is an example of content marketing. Company blogs are very effective.
6. Publish Customer and Product Reviews
Testimonials, customer and product reviews are great conversion rate techniques. E-commerce websites especially should always have available product reviews and testimonials of customers. Website design should allow for easy access in a user-friendly environment.
7. Have High Quality Photographs
E-commerce websites often use one photograph per product. Sometimes even bad quality images are to be found. Shoppers are visual and want to see what they are buying. Not to loose these sales opportunities, companies should use only high quality photographs. Multiple photos are more effective than single images.
8. Offer Guarantees and Display them well
Any guarantees offered must be well displayed on key pages such as product pages and checkout. It builds trust and can be just what the website visitor needed to become a customer and purchase.
9. Quality Website Design
Cheap looking websites do not convert well in comparison to quality and more detailed website design. Trust is a big thing online. Websites should have quality design for best results. Smart navigation and simple checkout procedures increase conversion rates.
10. Search Engine Optimization
SEO has been around for many years. It is the practice of optimizing the website for search engine rankings. Then, building campaigns out online to increase traffic such as link building, directory submissions, article distribution, and other techniques used in Search Engine Optimization campaigns.