The advertising and marketing services industry in the US includes about 35,000 companies that have overall annual revenue of about $80 billion. Major companies include Interpublic, Omnicom, Publicis, and WPP. The industry is fragmented: the top 50 companies have less than 40 percent of the market. There are many small to mid size companies in various territories and for various niche markets.
Demand for advertising and marketing services comes largely from businesses that sell consumer products, entertainment, financial services, technology, and telecommunications. The profitability of individual companies depends on creative skills and maintaining client relationships. Large companies benefit from being able to serve the varied needs of major customers. Small companies can compete by focusing on niche markets or by offering lower pricing.
New competition for these types of businesses has come from database marketing companies, systems integration companies, and telemarketers. Big data information driven agencies directly compete now for the market share.
How we Help Agency Clients
We help our clients in this specific industry with website design, branding, business consulting and sales. We furthermore assist agencies with search engine optimization, social media, paid advertising, and international business consulting when required. At times, clients conduct or wish to do business in foreign markets.