Conversion Optimization

Conversion Optimization Services

Every improvement in a company’s website’s conversion process dramatically increases the conversion rate without increasing marketing expenses. It also lowers the cost of customer acquisition, increases customer retention rate and increases customer lifetime value. And, it does all that not just for one marketing campaign, but permanently, for every campaign a company runs thereafter.When companies improve their conversion rate. Not only is the Return On Investment much higher but the customer acquisition cost is much lower on the same campaign cost.

If a company wants to increase their bottom line online, they must first look to improving their conversion rate!

If a company wants to increase their bottom line online, they must first look to improving their conversion rate! Statistics show 98% of website visitors on average leave without making a purchase or giving their contact information? What if a company’s site conversion increased by another 2% or 3%? That would mean more profits for the company without have to spend more money on marketing, advertising, and sales efforts.

Conversion optimization is about getting more customers & repeat sales from the same online reach. In order to accomplish that every step a potential customer takes towards sales needs to be optimized. It starts from users viewing the first communication about your organization and goes up to the stage when they are ready to have sales conversation. Online Conversion Optimization might target a number of different aspects of your website. Some of the areas that usually require the maximum attention are:

Conversion Explained By Example

Let’s assume your website draws 1000 visitors and generates a total of 10 email and phone leads per month. 10 leads divided by 1000 visitors gives your website a conversion rate of 1%. If you change nothing on your website, the only way you can generate more leads is to send more visitors to the site. What if, by making your site more user-friendly and valuable, you improved your website’s conversion rate from 1% to 2%? Now you would receive 20 leads from the same 1000 visitors.

Conversion Optimization Benefits

Increasing time on website pages, reducing the bounce rate and the exit rate, increased page views are all signs of improving conversion. Websites that incorporate storefronts and are ecommerce operations measure success through an increase in store traffic and sales. Business websites measure conversion benefits through an increase in leads.

When a company increases conversion rate from 2% to 4%, they double the sales with a vast amount of other long term benefits. What kind of investment would it take for an organization to double it’s sales. This would not be a small or inexpensive undertaking.

Frequently Asked Questions

A conversion is an action taken by visitors, subscribers, or customers in response to your call to action. Businesses count a lot of different actions as conversions, but the term is mostly referring to anything that moves individuals a step closer to being customers.

Conversion rate optimization (CRO), also called conversion optimization, is about increasing conversions from your existing website traffic. Conversion optimization involves much testing, measuring, and making incremental changes.

Elements tested with conversion services are areas of the content, images, sign up forms, navigation, call to actions, videos if applicable and more. Key areas on critical pages are tested first usually for conversion rates.

Conversion optimization is important because it capitalizes on existing investments, site traffic, and opportunities. It makes marketing more effective and results oriented. Any improvements made yield ongoing results thereafter. It keeps cost down and increases the return on investment (ROI).

Any improvements made during conversion optimization services would yield almost immediate results. Clients will see results right away within the first 30 days, after changes have been implemented. The results will continue to come after the improvements are made.

The fees for conversion optimization depend on the size of the website and how many pages are optimized for conversion. Pricing also depends on the size of product line or amount of services offered. Pricing is customized based on the size of work being done.

Some of our recent work and projects