Social Media Marketing (SMM) Consulting
Consultants start with a review of all major social media platforms that clients have setup already. This allows the identification if accounts have been properly setup and optimized. Aside from setup and optimization, the consultant will review current utilization of social media channels such as Facebook, YouTube, Tweeter, LinkedIn, and other major platforms. The content shared across the client’s social media is reviewed as well for quality and relevancy. Marketing consultants provide a detailed proposal to implement or/and improve social media channels, management of them, and content being shared.
Paid Advertising Consulting
Paid advertising comes with many benefits but it is also one of the most expansive methods of online marketing. Clients who wish to allocate a budget for paid advertising may consult with an internet marketing consultant to find out what the pros and cons are of certain paid advertising opportunities. These paid options for marketing are for example AdWords by Google. Google’s AdWords program allows clients to gain visibility over night via a Paid Per Click (PPC) program. Consultants can help clients establish and setup these accounts as well as manage.
Video Marketing Consulting
Video is the fastest growing segment of digital marketing. It is becoming more and more a critical component of a marketing campaign. It ties into social media, search marketing, and other forms. Clients who wish to deploy video marketing campaigns can work with an Online Marketing consultant to storyboard, design, and create videos to be used in marketing campaigns and with channels such as YouTube, Vimeo, etc. Video development is expansive and working with consultants can eliminate much of the risk in producing quality videos for marketing, PR, product sales, and other communications.
Infographic Design Consulting
Informational graphics branded by organizations also known as “Infographics” are the most recent major addition, clients have to market their business. Since it is a newer form of marketing but highly effective, clients who work with consultants can create results oriented infographics to use across multiple channels. Platforms such as Pinterest yield four times the traffic with Infographics than Twitter, making it a great opportunity for marketing.
Conversion Optimization Consulting
All the traffic in the world will not convert if the destination website is not optimized for conversion. Consultants work with website operators all the time analyzing website traffic, destination pages, bounce rates, and so on. Often a marketing consultant working with clients on conversion can without an increase of client’s budget increase profits, sales, and conversion of existing traffic. All done through conversion optimization techniques deployed by the consultant. It starts with reports and analytics and is met with conversion tools used by professionals to get the desired result.
Content Marketing Consulting
One of the most effective methods of marketing is content marketing. In today’s big data digital world, everyone is a publisher. Especially, professional organizations have to produce a vast amount of data on their solutions, products, services, benefits, brand and much more. Clients through content marketing can establish themselves as an authority on their subject and industry. It establishes trust with customers, benefits marketing campaigns, PR, and much more. Consultants can guide clients through the vast landscape of content marketing and distribution.