Why We Need Business Video Marketing?

Video Marketing

Business video marketing allows companies to communicate their message in one deliverable on multiple levels: imagery, the spoken word, and text, while reaching a large audience with minimal expense and the shortest amount of time.Videos rank in search engine results, allowing a business to gain more website visitors by gaining visibility in specific market’s organic search results.

Business video marketing services can be used in multiple ways. From providing customers with a video salesperson to video testimonials, introducing products and services, videos are the future of business digital marketing.

The way people shop online is changing and branded videos impact the purchase decisions. Videos are produced in multiple ways such as product videos, explanatory videos, business marketing videos, corporate videos, promotion videos, and presentation videos for business marketing and organizational communications.

Video Design & Development

Video Marketing Benefits

Video is where your customers spend their time. YouTube alone has more than 4 billion views per day, and it’s the second-largest search engine, right after Google (which owns YouTube). 78 percent of people watch at least once a week and 55 percent watch every day. Businesses create ads, promos, branded entertainment, video blogs, funny videos that go viral, any style and format that best reaches the customer. Video is easily searchable, results appear in almost 70 percent of the top 100 search listing on Google in 2012. (Marketing Week).

It is shared easily and frequently, more than 500 years’ worth of YouTube videos are watched daily on Facebook. More than 700 YouTube videos are shared on Twitter every minute. Video entertains, educates, and inspires. More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com).

Frequently Asked Questions

Video marketing is the utilization of videos with marketing methods and tactics. Most marketing strategies can or even require the use of videos. It in most cases strengthens the marketing efforts. Video marketing is the creation of videos, publication online and distribution. It includes optimization of the videos.

It is the norm now. 87% of businesses now use video as a marketing tool. Almost all marketers use videos in marketing campaigns. YouTube is the largest search engine in the world. Daily YouTube watch time exceeds 1 billion hours. Video has one of the best ROI compared to other methods.

There is a cost involved, but the answer is NO. A video ranges in cost based on type of video, length, and other details. The investment is minimal in comparison to other marketing investments. Videos can deliver results and represent the brand for years afterwards yielding value to the brand.

Not sure about what type of video is needed for the business? Not a problem, speak with a business consultant and find out. Learn what your options are and other relevant details. Speak about your business and what you envision the video should or could do for your business and brand.

Outlining and scripting the video is done with the help of professionals. When getting a video created by experts, a consultant works with the client to outline and script the business video. This ensures much better results and objective assistance with expertise with videos.

It does depend on the client and how fast they decide and approve steps, but overall a video project takes on average 6 weeks. Longer videos and videos with custom production can take a couple months. It depends on client’s requirements often. Simply short marketing videos take less time.

Some of our recent work and projects