Product Flexibility
Companies, which have products that don’t sell well in local or regional markets, may find greater demand in a foreign market. Organizations can find new markets where their products and/or services can sell for higher prices than the local market. Businesses can offer a much wider range of products when advertising and marketing worldwide.
Less Competition
Companies can find international markets that have less competition and move quickly to capture market share. This can be particularly advantageous when businesses have access to high-quality versions of products that are superior to versions in other countries. In other words, companies can find an international market that has been buying an inferior product and replace it.
Protection From Events
When an organization markets to several countries, they are not as vulnerable to events in any one country. This would be true for non-business events even such as natural disaster. In any one market can disrupt business, but an organization can compensate by focusing sales efforts in another part of the world.
Learning New Methods
When conducting business in another part of the world, a business learns new ways of doing things. They can apply this new knowledge to other markets. They may find better vendors, quality ingredients and supply, parts, methods of operation, and even structural efficiency.