Social Media Optimization & Marketing

Social Media Marketing (SMM)

The greatest advantage of social media comes from the ability to communicate with potential and existing customers on a regular basis, to build brand awareness and improve customer service. It is a two-way communications channel for public relations.

With over half of the world’s population now on social media and smart phones sharing their likes, it isn’t something to ignore anymore especially as an organization. It’s how people connect, and it’s how they’re sharing what they love with their family and friends.
Social Media Marketing has become a vital strategy in promoting any business.

What is Social Media Optimization?

Social Media optimization is the marketing practice of using social networks and platforms, such as Facebook, Twitter, Pinterest, LinkedIn, YouTube, and other online communities to connect with consumers. Whether an organization wants to build a social media following or create buzz around a new product, service, brand, social media marketing campaigns are a stimulus for growth and create an active community around the brand.

Social Media Advertising

Businesses use social media advertising for several reasons. Paid advertising with social platforms is similar to Pay Per Click (PPC) campaigns and search engines. These paid advertising opportunities with social media channels can be very lucrative for advertisers, if campaigns are structured right, setup correctly, and managed properly.

SMM campaigns help organizations build online communities, gain customers, strengthen brand identity, and become the source of news. Getting ahead with news through social media with announcements and company content.

Purchasing advertisement on social media networks such as Facebook, Twitter, LinkedIn, and YouTube allows organizations to grow quickly in Likes, followers, and traffic amongst many other benefits. SMM campaigns are a great addition to other forms of online marketing strategies. It supports other forms of marketing such as search engine optimization.

SMM Services

Strategy & Consultation

SMM starts with a consultation and then strategy to meet business objectives and goals.

Customization & Setup

Account design customizations and setup for all major social networks.

Account(s) Optimization

To meet online marketing objectives, accounts are optimized.

Network Management

Social accounts management for optimal results.

Paid Advertisement

Paid social campaign setups and ROI optimization.

Reports & Analysis

Generation of reports and analytics for social media campaigns.

Why Social Media Marketing

Social networks are one of the fastest growing industries in the world. The average individual is on social media platforms 4-5 hours per day. This is a staggering fact. Most companies simply cannot afford to not have a presence and visibility on key social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Tumblr. There are other social media channels, but these have around 80% of the social market.

Consumers use social platforms for recommendations.
Consumers spend time on social media platforms looking up recommendations or asking for them. Getting feedback about services, products, and options they have by others. Consumers look at customer reviews and aliveness on company social media channels they are considering to do business with.
Companies with Social Media can improve brand authority.
As a business shares valuable and beneficial content, users will start developing trust and see the brand as experts. This drastically can improve the brand authority for a business. Marketing on social media connects a business with industry leaders, consumers, vendors, and the market itself.
Social platforms allow for very specific audience targeting.
Social platforms allow advertisers and companies to target potential customers highly specifically. It means, it can be by gender, age, geographical location, interests expressed, and much more. This is very beneficial to a business. Better marketing results without wasting advertising money.
Competitors have a social media presence already.
These days, consumers look on social media to learn more about a business. Competitors have already a strong social media presence mostly. This only further makes social media marketing a necessity. To not fall behind to competition, a business must have a presence on key social media platforms.

Why Us For
Social Media Marketing Services

We are a Full-Service Marketing Agency

Our marketing agency can manage more than just your social media marketing campaign. We offer full-service marketing solutions to help you grow your business. Our managed social media marketing services offer a range of benefits to clients. Quality content posts and channel management for best results. Industry research, including competitors and consumers by our expert marketing team. Contact us for more information about our managed marketing services.

No Long-Term Contracts

We want to earn your business. Give us a try without long-term agreements. Month to month social media marketing services to support your brand.

Gain Momentum For Your Money

Spending money on social media marketing is a necessity for many companies these days. We have experienced social media marketing teams that can get started right away with your social media campaigns. Our team is ready to help your business with managed social media marketing at affordable prices. Contact us today to find out more about our marketing services. Speak with consultant about your business.

Call Us at 1.800.619.3734

How We Help Your Social Media

Social media marketing has become such a large part of growing brands and businesses. Many individuals and companies feel overwhelmed by social media. Stressed by starting the accounts and further stressed managing them. Succeeding with them is often a difficult task without expertise skills and knowledge. Social media agencies can be a crucial help to ensure your social media marketing is done right. Speak with an experienced marketing expert to get started.

Review and/or setup social media accounts.
Let our experienced marketing staff assist your brand with social media marketing. Our managed services enable you to stay focused on your business. Our staff will setup accounts that have not been created yet. Existing social media accounts will be reviewed, completed when necessary, and optimized for best results.
Research and social media strategy support.
It is important to research correctly the industry, ideal customer base, competitors, etc. We assist with the research to help ensure a stronger social media campaign. We work with the client to form a strong social media marketing strategy. This positions the brand to experience a much higher rate of success.
Social Media posts and hash tagging.
Our social media marketing services include daily posts on key social media channels for our clients. We research the industry and post engaging content. This content is optimized through hash tags. Relevant hash tagging is done for optimal results. Monday through Friday we manage social media channels for brands.
Social Media paid advertisign campaigns.
Social media marketing requires some paid advertising campaigns for best results. This is often to increase following, boost posts or pins. Make an offer via an visual or video advertisement that can be promoted to a very specific audience. This can be highly efficient. Our staff helps clients with social media paid advertising efforts.

Social Media Marketing Service Benefits

Company blogs, social networking (Facebook, Twitter, LinkedIn), online video (YouTube, Vimeo), photo sharing (Pinterest, Flickr), review sites (Yelp, Google Places), and podcasts all allow businesses to communicate and share information directly with the target audience and existing customers. Social Media is fast evolving as one of the most reliable ways to connect and stay informed about the most recent developments in a particular industry. It offers a platform for discussions and information sharing, helping users build their online identity and reputation.

Stronger Brand Awareness
To increase brand awareness, social networks are a great tool to reach different types of audiences. Social channels make it possible to build stronger relationships and interaction with audiences.
Increased Social Exposure
Results oriented content sharing such as informative articles, incentives, promotions, and so on increase drastically a brands social footprint. Audiences share and brands support it via paid advertising.
Improved Customer Loyalty
Ability to stay in front of customers and in frequent communication, improves brand-consumer relationships. This results in an improvement of customer loyalty. Customers follow a brand much easier through social networks and communication is two-way.
Increased Link Popularity
The content, which businesses share across all different platforms via text, images, and video creates especially when shared a massive amounts of links going back to a brands website. This drastically increases link popularity.
Drives Traffic to Website
Content which is shared across networks links back to the website. Those links drive traffic to the website, especially if content is sponsored via paid advertising or goes viral with audience participation and shares.
Supports SEO Efforts
To have an effective search engine optimization campaign and for best results, social networks must be part of the online marketing strategy. It has become a cornerstone for successful SEO results.
Cost-Effective PR
When it comes to public relations, there has not been a better tool than social media. It is an extremely cost effective PR tool enabling the brand and audience to have a two way communications channel.
Customer Market Surveys
Surveys are a perfect way for a businesses to increase knowledge about their target market and customers. Social platforms enable companies to efficiently create, manage, and benefit from market surveys.
Enhanced Customer Service
Communication is the foundation for great customer service. Communication is quickly improved through social networks. It can enhance a companies ability to offer better quality customer service and more frequent communication exchanges.

Want To Grow Your Business with Us? Get In Touch

Call Us at 1.800.619.3734

Our Social Media Marketing Process

Social media marketing is the process of increasing website traffic, social media engagement and sales through social media platforms. Although these social media platforms are free and mostly easy to use, they offer no guarantee your company efforts will be successful. The process involves multiple steps to be effective. These individual process steps are outlined below. Speak with one of our marketing consultants for more information about our social media marketing services.

Consultation
The first step is to learn more about the client and to provide consulting in regards to social media marketing.
Research
In this stage, the team researches the client, industry, offerings, and requirements. The team reviews all required details.
Planning
In the stage, a strategy is put into place to harvest, publish, and distribute content on key channels.
Posting
The content is posted, shared, and optimized in this phase daily (M-F) by the social media marketing team.
Review
The campaign is reviewed for quality and results. In this stage, channels and reports are analyzed for best results.

Frequently Asked Questions

Does my business really need social media marketing?

The answer is simply in most cases yes. Even if you as a business is not utilizing social media, consumers are, vendors, and entire industries. Customers leave reviews, look for recommendations, and much more on social media channels. Most companies have much to gain from having a presence on key social media platforms.

How fast do you see results with social media marketing?

There is a variety of results to consider. New accounts created are immediately measurable in results, while getting engagement to improve may take several months. Gaining followers can take time too and works best with paid advertising. Posts made Monday through Friday create momentum with time and results are seen sooner.

What type of posts work best on social media?

Companies make a common mistake here and only post content relevant to their business. Often, completly forgetting to post for the consumer and ideal target audience. Value should be provided to the social media channel visitor. A diverse set of content should be shared. Everything from industry related, business, offers, best practices, how toes, humor, trending, and more.

What social media platforms should be created and used?

In most cases, a business should have a presence on the top social media platforms. Those are Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Tumblr. There are other social media platforms but these are the most commonly used and cover around 80% of the social media market.

How frequently should a business post on social media?

The answer to how often a business should post on social media is complex. Some platforms such as Pinterest or Instagram, the answer as much as possible. While other platforms, such as Facebook, Twitter or LinkedIn posts should be limited. The limits range from 1-5 posts daily, Monday through Friday.

What type of content is posted on social media?

Industry forecasts that in the near future all content on social media will be videos. For now, it is a combination of various types of content. Content such as text, images, and videos. Usually, content is shared in a diverse fashion for best results. Alternating from one type to the other to make it more interesting to the audience.

ONLINE BUSINESS PROJECTS

Some of our recent work and projects

Vivoderm Case Study By Illumination Consulting 298x300

GET STARTED

Ready to speak with a marketing expert?

Give Us a Call at:

1.800.619.3734

No Long Term Contracts
Flexible Pricing Plans
Knowledgable & Friendly Staff

Social Media Marketing (SMM)

What is Social Media Optimization?

Social Media Advertising

SMM Services

Strategy & Consultation

Customization & Setup

Account(s) Optimization

Network Management

Paid Advertisement

Reports & Analysis

Why Social Media Marketing

Consumers use social platforms for recommendations.

Companies with Social Media can improve brand authority.

Social platforms allow for very specific audience targeting.

Competitors have a social media presence already.

Why Us For Social Media Marketing Services

We are a Full-Service Marketing Agency

No Long-Term Contracts

Gain Momentum For Your Money

How We Help Your Social Media

Review and/or setup social media accounts.

Research and social media strategy support.

Social Media posts and hash tagging.

Social Media paid advertisign campaigns.

Social Media Marketing Service Benefits

Stronger Brand Awareness

Increased Social Exposure

Improved Customer Loyalty

Increased Link Popularity

Drives Traffic to Website

Supports SEO Efforts

Cost-Effective PR

Customer Market Surveys

Enhanced Customer Service

Want To Grow Your Business with Us? Get In Touch

Our Social Media Marketing Process

Consultation

Research

Planning

Posting

Review