Social Media Marketing (SMM)
The greatest advantage of social media comes from the ability to communicate with potential and existing customers on a regular basis, to build brand awareness and improve customer service. It is a two-way communications channel for public relations.
With over half of the world’s population now on social media and smart phones sharing their likes, it isn’t something to ignore anymore especially as an organization. It’s how people connect, and it’s how they’re sharing what they love with their family and friends.
Social Media Marketing has become a vital strategy in promoting any business.