The US personal care products industry includes about 750 companies with combined annual revenue of $40 billion. The skin care market is a big part of this. Major companies include Procter & Gamble, Johnson & Johnson, and Estee Lauder. The industry is concentrated: the 50 largest firms account for nearly 70 percent of industry revenue.
The skin care market includes companies engaged primarily in preparing, blending, compounding, and packaging preparations. Products produced include makeup, shampoo, creams and lotions, perfume, skin care products, sunscreen, mouthwash, and shaving products. Within the industry, anti aging and anti acne treatments make up the major of the skin care market.
The Competitive Landscape
Demand is driven by population growth and consumer preferences. The profitability of an individual skin care business depends on product innovation, effective sales and marketing, and efficient operations. Large skin care companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products. The industry is capital-intensive: average annual revenue per worker is over $600,000.
How we Help Skin Care Companies
We help our skin care business clients in numerous ways and have in the beauty industry for over 12 years now. We assist skin care brands by managing several key aspects of their business very effectively. Startup brands . Our services help brands with general business start-up consulting and change management services, logo design and brand development, custom HTML5 responsive design websites, e-commerce storefronts to sell skin care products online.
We assist brands with product formulations, industry & product research, advertising services, and online marketing campaigns such as search engine optimization for all major search engines such as Google, Yahoo, and Bing. Content marketing campaign setup, management, and creation. We have also developed many skin care WordPress blogs, HTML flyers, and brochures.
Most recent services that help our skin care clients are our video development and marketing campaigns. Video marketing is one of the more recent additions to online marketing strategies. We storyboard videos with clients, design and develop them, and then use them across most online marketing campaigns such as social, search, and content. We also design Infographics for beauty brands and utilize them in campaigns. Informational images for the visually driven skin care market is a perfect medium to educate, relate and connect.
To see what we have already done for the skin care industry and for our clients, visit our skin care portfolio.