Digital marketing services for organizations are necessary in our digital information age. Today’s businesses are focusing on the requirement to drive growth and at the same time, maintain operational efficiency. Results-oriented digital marketing services are part of this.

Social networking, increased mobility, adoption of digital channels, increased consumer expectations and transparency across industries are just a few of the factors reshaping marketing services and customer interaction. Customers are becoming increasingly sophisticated and have higher expectations of organizations.

Companies are responding by adding new communication tools and enhancing existing channel capabilities. However the challenge for businesses today is figuring out where to invest by determining, which capabilities will be most impactful to their customers.

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MARKETING SERVICES

Search Engine Optimization

SEO marketing services to rank keywords organically in search.

Social Media Marketing

Custom SMM services with account setup and campaign management.

Paid Advertising

Pay Per Click (PPC) campaign setup, management, and media buys.

Content Marketing

Content services such as articles, PRs, and blog management.

Video Marketing

Custom video design, development, and video distribution services.

Conversion Optimization

Turn website visitors into customer through conversion optimization.

Infographics

Custom graphic design services for infographics and image marketing.

MARKETING PROJECTS

Some of our recent work and projects

We needed lots of help with our website, marketing and advertising. We found Illumination Consulting and everything started to change for the better for us with our brand. They really understood, what we needed and were able to help us in all the areas. It is great working with just one company and get so much accomplished.

Heather L

Thanks to Illumination Consulting for all the excellent work and support. We established a brand new beauty brand and company with their help. In less then a year, we created a new brand, e-commerce website, and product line. They really knew our industry well and what is required.

Tony V

We specifically looked for a firm that had experience in the beauty industry and got lucky. We found Illumination Consulting, which was a perfect fit for our needs. They helped us with our technology needs and marketing campaigns. The design work is most impressive with them. Thank you.

Crystal E

Heather L

Tony V

Crystal E

Heather L

Digital Marketing Benefits

Most people search online for things several times a day. On average according to last years statistics 4 hours per day. We are on social media, reading news, and looking up products and services.

For organizations and companies, online marketing is critical towards achieving more visibility, sales, and customers.

Without a strong online presence, it would be very challenging for customers and vendors to find a business.

To not be hidden from potential customers, digital marketing significantly increases business products and services visibility.

Social media platforms allow businesses to take advantage of digital marketing strategies to promote and market their products and services in addition to other methods. Communication is instantaneous, launching a digital marketing campaign is faster to launch and in most cases less expansive than traditional advertising. Reports and measurement of campaigns are also much more advanced.

Marketing Benefits Through Technology

The emergence of the Word Wide Web, the Internet, and software applications, which power much of websites, smart phones, and tablets, is changing the communications culture, as we know it. Through numerous social media channels, websites, blogs, and other forms of online publishing, digital marketing and its benefits have no shortage of options and opportunities.

Technology unlike traditional marketing is evolving much quicker and this benefits companies and organizations that utilize online marketing methods. These software applications allow the operator to automate many marketing functions, once one had to contract out. These applications tend to be open source (free), and frequently updated by the creators of it.

Response design now allows business websites and ecommerce sites to have one solution for all 3-market platforms. A responsive design website can be viewed without distortion across a computer, smart phone, and iPad. Any marketing campaign and efforts benefit from HTML 5 websites, which are responsive design solutions.

Online Marketing Drives Customer Acquisition

Gaining new and additional customers and clients is essential for a business to increase sales and revenue. With digital marketing solutions and methods, campaigns are much easier setup and launched than traditional marketing.

Through online marketing services such as Social Media Marketing (SMM) or Search Engine Optimization (SEO), a business can be extremely specific in target specification or/and customer profile. Acquisition of the potential customer is in many cases visible with real-time reporting software and tools.

These software-reporting tools are very effective for businesses when monitoring Return on Investment (ROI), competition, and overall performance. These tools give not just the marketer an edge, but also the client “the business” who gains a much better understanding.

Competitiveness With Digital Marketing

Several marketing techniques such as Search Engine Optimization (SEO), level the playing field for organizations. Most search engines rank and display results based on quality of content and relevancy. Organizations can deploy SEO campaigns to be ranking in the top of search such as Google. Even the smallest website and company with the right setup can gain exposure, profits, and success online.

It is much easier in most industries to stay competitive as a business with online marketing solutions. They tend to be less expansive, results show faster, and they are easier to manage. Reporting is more accurate and instant.

For most businesses, having a budget to hire an advertising agency is not a reality. With digital marketing, startups, small and medium size businesses can grow and stay competitive.