Advertising is a paid solution to gain momentum with a retail business. It enables a retail brand to quickly gain visibility and generate sales opportunities. There are lots of advertising opportunities for retailers. Advertising retail products to increase sales is a common practice. When done right, it can drastically improve sales efforts for a retail…
It is critical to understand the psychology of colors in branding. In business, branding such as a logo speaks a thousand words. Many successful brands have powerful and memorable logo designs. To shed some light upon logos, here is the meaning of color in logo design. The meaning conveyed in logo design via colors is…
Monday May 25th is Memorial Day, a day for honoring our military veterans. It is also the unofficial beginning of summer. Memorial Day is a major holiday and like many other major holidays, retailers offer lots of deals and sales during this time and consumers take advantage of this. Many different types of businesses take…
Statistics and facts are a vital part of marketing strategies. Brands and marketers rely on these types of marketing statistics and facts to carve out their methods and strategies for marketing, advertising, and selling. To be effective with campaigns, a business or marketing professional has to understand trends, online behavior, and the differences between certain…
Product packaging design does not have to be a complex task, but it has to be effective and sell the product. Designers often believe that packaging design just has to be appealing. This is not necessary true. The packaging design has to be effective on multiple levels. There are some basic principles that have to…
In today’s competitive beauty market, skin care brands compete against each other in a multitude of ways. Manufacturers and marketers of skin care products go up against each other in formulations, ingredients, niche vertical markets, advertising and marketing effectiveness, public relations, price points, and also packaging designs. Brands have to invest much more thought into…
Most brands do not desire to make mistakes in skin care advertisement and marketing of products. Yet, many do make critical mistakes along their business life cycle. Here are the top 10 skin care business advertising mistakes brands should avoid. Advertising mistakes can be costly pitfalls, stun a brand, and at times put them out…
There are those that say print media is still the best way to go. The new generation says that print media is a waste of money and that electronic promotion in the best way to advertise skin care products. Well, we are here to tell you they are both right…and wrong. Each of these forms…