While the main reasons for social media are greatly understood, many retailers do not know exactly the key benefits of social media marketing for retailing businesses. There are some well-known benefits and some less understood. Retailers must have a presence on social media channels these days. Learn here why and how it benefits. People spend…
Growing your Facebook likes is not just about the numbers. It is about the audience. Getting likes on Facebook does not translate necessarily to business for a brand. Brands realize that just having fans is not enough. These fans must engage as well. Increase Facebook likes with and audience that is engaging is critical. It’s…
Reports find that almost 80% of retailers and marketers say social media delivers strong return on investment. Many industry experts say that the future for online retail sales is social media. After all, social media channels are becoming sales channels themselves. Mobile activity by users as well as marketers increases social media importance. The evolution…
Beauty and skin care brands must have a strong presence on social media channels. Brand awareness on all major social media platforms is critical for companies that want to increase market share and sales. Skin care consumers expect beauty brands to be informative, educate them, and offer best practices as well as tips for skin…
These days, online retailers and e-commerce website owners can feel overwhelmed by all the marketing options available. One can feel even more overwhelmed by all the different social media platforms and channels. When it comes to increasing e-commerce sales and gaining customers, what are the best methods? One of the best methods to drive traffic…
Social media marketing (SMM) is not a new marketing tactic for entrepreneurs and companies. What is newer are the sub social media marketing tactics. As more social media platforms are being created, a business has to incorporate the leading channels for marketing and advertising. Instagram is one of the newest image driven social media platforms.…
The holiday season is here and as a business, it is a great time to ramp-up the social media marketing campaigns. Social media platforms are were many consumers and customers spend their time in today’s digital and social world. People get gift ideas for the holidays from social media channels and much more these days.…
With the amount of time people are spending on social networks these days, social shopping websites just make sense to brands. Any business that has products to sell should take a good look at social shopping websites. Selling products online can be a competitive journey, especially for some industries and markets. Social shopping websites add…
Businesses will have some new tools to increase their opportunities to make sales online. The new buy button by Twitter is the latest trend by major social media platforms to support clients with e-commerce. Twitter joins Pinterest and Facebook, who are offering users tools to strengthen online sales opportunities and mcommerce. eMarketer estimates that mobile…
Social media management and monitoring tools do exactly what one might think. They monitor social media posts and efforts as well as help manage social media channels and platforms. How and why does a business monitor social media? The data collected from social media platforms with some of these tools, allow companies to improve customer…