Social media has become an integral part of digital marketing for retailers, e-commerce websites, and online sales. With over 4.2 billion active social media users worldwide, social media platforms provide an excellent opportunity for retailers to engage with their customers, increase brand awareness, and drive online sales. In this article, we will explore how social…
Global e-commerce sales are expected to hit $5.5 trillion in 2022. Online shopping has become the norm. Over 75% of adults shop online nowadays. E-commerce websites sell directly to consumers. Brands can reach their target audience directly there, in search results, and on social media platforms. Social media shopping is being adopted by social platforms.…
In marketing, we utilize hashtags now on social media platforms. A “hash tag” is a phrase or single word preceded by a hash sign. Also, commonly referred to as a pound sign (#). Even though, we have been using hashtags for several years now, many still seem to not fully understand it. There are common…
Social media is such a large part of most people’s life these days. The average individual is on social media platforms 4-5 hours per day. This cannot be ignored by companies and industries and they have not. Businesses have realized the value of having a strong presence on social media. Yet, a very common mistake…
While the main reasons for social media are greatly understood, many retailers do not know exactly the key benefits of social media marketing for retailing businesses. There are some well-known benefits and some less understood. Retailers must have a presence on social media channels these days. Learn here why and how it benefits. People spend…
Growing your Facebook likes is not just about the numbers. It is about the audience. Getting likes on Facebook does not translate necessarily to business for a brand. Brands realize that just having fans is not enough. These fans must engage as well. Increase Facebook likes with and audience that is engaging is critical. It’s…
Reports find that almost 80% of retailers and marketers say social media delivers strong return on investment. Many industry experts say that the future for online retail sales is social media. After all, social media channels are becoming sales channels themselves. Mobile activity by users as well as marketers increases social media importance. The evolution…
Beauty and skin care brands must have a strong presence on social media channels. Brand awareness on all major social media platforms is critical for companies that want to increase market share and sales. Skin care consumers expect beauty brands to be informative, educate them, and offer best practices as well as tips for skin…
These days, online retailers and e-commerce website owners can feel overwhelmed by all the marketing options available. One can feel even more overwhelmed by all the different social media platforms and channels. When it comes to increasing e-commerce sales and gaining customers, what are the best methods? One of the best methods to drive traffic…
Social media marketing (SMM) is not a new marketing tactic for entrepreneurs and companies. What is newer are the sub social media marketing tactics. As more social media platforms are being created, a business has to incorporate the leading channels for marketing and advertising. Instagram is one of the newest image driven social media platforms.…