According to a Packaged Facts survey conducted over February-March 2012, 29% of U.S. adults are seeking out high-antioxidant groceries, and 44% of women buy skincare or cosmetic products that promote their antioxidant content.
Packaged Facts estimates that antioxidant-featuring foods, beverages, supplements, and personal care/cosmetics totaled $65 billion in U.S. retail sales in 2011, up 9% over 2010. By 2016, the market is projected to approach $86 billion.
Personal care and cosmetics are a particularly hot growth area. Packaged Facts conservatively estimates that personal care/cosmetic products tagged with the word “antioxidant” registered retail sales of $3.9 billion in 2011, with skincare as the leading category at $2.2 billion. This overall personal care/cosmetics figure presents a 12.7% gain over $3.5 billion in 2010.