Successful Marketing Tactics For Beauty And Skin Care Brands

Successful marketing in the beauty industry has to be a comprehensive approach by brands and marketing professionals. Consumers, especially within the beauty industry make purchasing decisions based on an emotion. Brands have to connect with their potential consumers on an emotional level. Social Media Marketing (SMM) and Content Marketing campaigns are a critical component of…

10 Holiday Marketing Statistics For Retailers Using Pinterest

Pinterest is a key social media platform and channel for retailers, especially during the holiday season. Unlike many other social media platforms, marketing with Pinterest actually leads to generating significant sales. Pinterest is at the forefront of a new wave of social networks, which showcases beautiful images uploaded by people, brands, and the public. Marketers…

3 Marketing Tactics For Online Stores And E-Commerce Websites

Merchants and retailers that operate e-commerce websites and online stores have to market them to increase site traffic and online sales. Marketing these days is a comprehensive approach. Companies have to deploy multichannel marketing strategies to reach their desired audience. In today’s fast-paced digital and mobile market, brands have to market and advertise through several…