As always, many businesses compete around the holidays for business. Many of our holidays create significant markets for businesses to profit from and compete over. Americans spend about $220 each for Easter related merchandise, but this is not the only benefit companies have when marketing around holidays such as Easter. Easter holiday falls this year…
Businesses who would like to get ahead and increase their chances at success should carefully consider content marketing campaigns. This is especially true for start-up companies and small businesses. Any organization with a tiny budget that wants to help their business should utilize content marketing to reap the benefits. Get business help through content marketing.…
How effective can a company be with marketing on a shoestring budget? The answer is very effective. Start-up companies and established organizations can effectively deploy marketing and advertising campaigns on a shoestring budget. There are many tactics and methods that can be done at no cost or minimal fees. These days, most businesses have heard…
After Thanksgiving, Black Friday, Cyber Monday, and Christmas, Valentine’s Day is the next major shopping holiday in North America. Online retailers and brick and mortar stores have been marketing and advertising to reach their desired target audiences. Shopping holidays are often taken advantage by major retailers that sell products that cater to such holidays such…
It’s 2015 and the time has come to boost marketing efforts and implement the right marketing strategies to bring the desired results in 2015. For any size company and start-ups even, the question is always what marketing efforts to pursue, how to allocate the available budget to increase visibility, sales, and market share. One of…
Successful marketing in the beauty industry has to be a comprehensive approach by brands and marketing professionals. Consumers, especially within the beauty industry make purchasing decisions based on an emotion. Brands have to connect with their potential consumers on an emotional level through skin care marketing ideas and practices for example. Social Media Marketing (SMM)…
Not all businesses are the same, but most are affected by the November and December holidays in some way. These two months bring a vast amount of holiday activity, sales rushes, advertising booms, but also influence the following month January. After all the holidays at the end of the year when the celebrations are over,…
To ensure holiday sales and to make the most of the end of the year shopping season, companies and marketers should have comprehensive campaigns throughout the holiday season. Almost one-fifth of the industry’s annual sales tend to come directly from the months of November and December. For many retailers it is even higher. December has…
Pinterest is a key social media platform and channel for retailers, especially during the holiday season. Unlike many other social media platforms, marketing with Pinterest actually leads to generating significant sales. Pinterest is at the forefront of a new wave of social networks, which showcases beautiful images uploaded by people, brands, and the public. Marketers…
Merchants and retailers that operate e-commerce websites and online stores have to market them to increase site traffic and online sales. Marketing these days is a comprehensive approach. Companies have to deploy multichannel marketing strategies to reach their desired audience. In today’s fast-paced digital and mobile market, brands have to market and advertise through several…
