A tradition that started in Philadelphia back in 1961, Black Friday was the first time made into a shopping fest. It was a one-day event, retailers offered their best discounts. An American tradition, the day is marked for shopping and is the same week as Thanksgiving holiday. Companies look to Black Friday marketing for 2020 to gain online sales. Marketing tactics are common to increase sales around Thanksgiving and on Black Friday.
Retailers increase marketing efforts in the last quarter of the year due to all the holidays and shopping associated with it. Shopping traditionally increases around Black Friday, Cyber Monday, and Christmas. Many retailers can generate up to half of their annual sales during the last quarter of the year. In 2020, many retailers are looking to reach consumers online.
Online sales is critical to most retail brands. E-commerce websites are utilized to drive online sales, brand awareness, and market share. Marketing services are deployed to create momentum with the e-commerce website. Marketing services such as SEO, Social Media, Content marketing, paid advertising, and working with influencers which is a form of paid advertising as well.
To increase online sales on Black Friday, below are some proven strategies. Retail brands that are interested in Black Friday marketing for 2020 to gain online sales can take advantage of the below tips, tactics, and strategies. Retailers can also work with professionals for best results. Marketing services help retail brands with online sales and marketing.
Deploy Black Friday landing pages with offers
Landing pages are single pages without navigation or ability for visitors to click away. Landing pages increase conversion rates and enable brands to be extremely specific with their message, offer, and call to action. Retailers should create and deploy multiple landing pages to increase online sales and conversion rates for Black Friday.
Offer Discount Coupon Codes for Black Friday
Retail brands should create and offer discount coupon codes on Black Friday. Specific time sensitive offers through coupon codes can drive sales significantly on Black Fridays. These discounts can be marketed across social media and other platforms to increase online sales on Black Friday.
Change Website Design to Reflect Offers Visually
Many are visual and what catches their eye when browsing online is key. Through design, retailers can capture the attention of site visitors. During these special shopping traditions such as Black Friday, retail brands can make adjustments on the website to reflect offers and deals. Graphic design should make it pop and stand out.
Email Marketing Campaigns announcing Black Friday Deals
Email marketing is still one of the best methods to increase online sales. Emails from existing customers and newsletter sign-ups (opt-in emails) are utilized for this. People reached are receiving offers and deals for Black Friday. Email marketing campaigns are highly effective and work very well for such shopping traditions.
Display Black Friday Deals on Social Media and Boost
Social media is a large part of most people’s lives these days. The average individual is on social media platforms 4-5 hours per day. Retailers have much to gain from having a strong social media presence. Black Friday deals can be marketed on social media and boosted through paid advertising for best results.
Offer Free Gifts for Sales on Black Friday
Freebies are a big hit with people. Offering free gifts with the purchase of certain items can quickly increase online sales on Black Friday. Freebies can be anything that is trending as an item. A free gift can be marketed separately and drive additional attention to the retail brand. Gifts can drive referrals, news, and increase e-commerce sales.
Create Black Friday Product Bundles
It costs the same amount to gain a website visitor. Why not sell more than one product to this consumer? Creating bundles increases online sales. For Black Friday, retail brands should create specific product bundles with special pricing. This increase sales on Black Friday for retail brands. Marketing these bundles can be done across multiple channels.