Not all websites are the same. This is especially true with online commerce and e-commerce websites. E-commerce websites are much more complex, feature rich, and consumers have different expectations with them. Is your e-commerce website generating enough sales? If not, find out if the web design is properly executed. Effective e-commerce web design to generate online sales has to be properly created, designed, and technologically setup. Effective websites are results-driven and perform well.
So, what does make a specific e-commerce website great? Well, not all industries are the same but there are commonalities with successful e-commerce websites. Those commonalties we are discussing here in this article. These are the areas that retail brands should pay extra attention too. Any lack of professional or proper execution in these areas will have negative impact on the website and online sales.
Retailers often struggle with how to generate online sales. Often, it is the website design, marketing efforts, or sales. Sometimes, it is all of the above. Professionals work through marketing services and consulting services to help retail brands with these challenges. Experts can quickly review a website and marketing efforts to tell clients if they are sufficient or not. Experts can help brands avoid costly mistakes and pitfalls. There is much to gain from working with experts to increase online sales.
The e-commerce website is the foundation of a retail brand. It must be constantly improved upon. To be effective, it must be correctly developed, designed, and optimized. Then, professionally marketed through multiple marketing methods such as Social Media marketing, Search Engine Optimization, Content marketing, and paid advertising. Below are the main website areas that should be carefully reviewed and created for best results. For effective e-commerce web design consider the below areas for improvement.
The Retail Home Page
The home page is important for just about any website. This is especially true for e-commerce websites. Retail sites with commerce must have a very strategic home page. It has to incorporate all the elements required for marketing services such as SEO, call to actions, visuals for deals and incentives, and so on. All elements required must be incorporated astatically pleasing to the website visitors.
Retail Product Pages
The retail product pages of the shopping cart are important. These pages will be visited by potential shoppers and must be properly designed and created. Each product page should have multiple high-quality photos of the product(s). The shopping features should stand out and be very visible. Product videos are very helpful here.
Retail Blog Pages
All retail websites should have a blog that is properly managed. Websites with an active blog have their pages indexed by Google by over 400%. Fresh content being added, and optimized weekly makes a big difference. Articles about the industry should be published frequently with helpful resources and information for the readers. A variety of topics should be covered with insightful articles, including images and videos.
Retail Checkout Process
The checkout process is pivotal to the success of e-commerce. During the checkout, most retailers loose on average 65% of potential business due to shopping cart abandonment. To decrease this average, retail brands must pay special attention to the checkout process. It should be very easy, short, and design wise appealing for the shopper. Plenty of customer service options, as well as payment should be made available.
Online Retail Customer Service
It is e-commerce but consumers still want to see plenty of customer service options. Online retail customer service should include toll free number, business address, email, chat if possible. Frequently asked questions and additional resources are helpful as well. These should be visible and preferable in the header and footer of the e-commerce website.