The beauty salon industry has been experiencing a boost over the last couple years. Both male and female consumer base has expanded their desire for quality beauty products and services. This is further fueled by the trend of hair coloring over the last few years. Many trained beauticians are entering the market worldwide. Established salons have and will experience a significant growth in their business. Given they are providing quality services. Beauty salon marketing strategies for business growth deliver the momentum to these companies.
There are some common strategies for business growth that successful beauty salons tend to have in common. These strategies when done with quality and followed properly can significantly improve the chances of success for any size beauty salon. Most of the business has always been generated from referrals Happy customers let others know about the salon. The salon acquires additional customers. This is still true today. Most of the business will be repeat business and come from referral sources. Outside of that, it is digital marketing.
Digital marketing encompasses several digital marketing tactics. The most known are in further detail discussed below. When these strategies are properly deployed, they can create lots of value for a beauty salon. Value meaning business growth through acquiring more customers, more frequent visitors, additional services, product sales and much more. Here are the most common digital marketing strategies for beauty salons.
Google My Business – Local SEO
This cannot be stressed enough. All beauty salons must be found in map applications and in search. Google My Business solution by Google is how a beauty salon can create an account. The account profile, business hours, manage service details, most importantly the location. How to be found is kind of important. Customer reviews can be hosted with Google My Business accounts as well. The account is critical as well for SEO campaigns. This is part of local SEO.
Social Media Marketing
One of the most important digital marketing services for beauty salons is social media. It is how a salon can showcase work, talent, styles, trends, and helpful information as well as resources for their ideal consumer audience. Photographs and videos can be easily shared. This includes photos of the salon. Services can be described in more detail. Promotions and other incentives can be announced on social media platforms to gain market share and business growth.
Content marketing is still king. Without any communication not much is accomplished. Content is communication. It is all written text, all images, photos, all videos and so on. Content is very critical. Salons should invest into documentation. Creating content via text, images, and videos. This content then, must be published properly and distributed for best results. This includes on social media, in SEO campaigns, and other third-party industry sites.
Beauty salon owners may speak to digital marketing agencies about their business needs and business goals. Strategies can be created based on budgets and goals. These marketing strategies executed by managed marketing services can significantly boost the growth of a beauty salon for owners. Speak to an expert today about your marketing needs. Find out more about beauty salon marketing strategies for business growth.