Is your business website designed and developed in HTML5 and CSS3? Why? Responsive Design websites are created in HTML5, which makes them mobile-friendly and properly accessible through mobile devices such as tablets and smart phones.
Why is this important now? Google has announced a major algorithm change that will force most business owners to convert their older outdated websites to HTML5 and Responsive Design. This change by Google will have a significant impact on organic search results as many other major algorithm changes by Google over the last couple years such as Panda, Penguin, and Hummingbird.
Starting April 21st, Google will expand their raining signals to include mobile-friendliness as a ranking category. This means that all websites that are not Responsive Design will be drastically impacted in search results. In other words, penalized by Google for not being mobile friendly, but what does that exactly mean?
Responsive Design Websites Is A Must Now According To Google
Google is basically saying with this latest change that is coming up on April 21st that mobile-friendly and Responsive Design websites will be rewarded with better search rankings in Google. Thus, getting more traffic and potential business. In comparison, websites that are not mobile friendly will see less favorable search rankings and could loose ground to competitors quickly.
Website owners do not have an option anymore. They have to invest now into Responsive Design. This is something we have been talking about for over 2 years now. Business owners and website owners are out of time. They have to upgrade technology to stay competitive and results oriented.
Even without the upcoming change by Google. Over 50% of individuals worldwide that access the Internet do so via mobile devices. This means if a website is not Responsive Design (mobile friendly), it will not show properly and users will quickly move on to a website that does. There are many statistics and benefits that a company can investigate to learn why it is so important to upgrade to a Responsive Designed website.
For websites that are older than 2011, this change by Google will certainly be felt. These websites even with good search rankings will start loosing ground with those rankings. Companies that have Responsive Design websites will be in a position to offer their customers and users a better user experience, have higher conversion rates, and lower bounce rates amongst many other benefits.
To get a free website design consultation, a business can always contact a professional agency to get more informed about Responsive Design, cost, and benefits. Professionals can ensure proper design, setup, and conversion tools to produce the desired results.