Video marketing is the fastest growing marketing method. Video has become a critical part of marketing and advertising. Statistics show that including video on a landing page can increase conversion rates by over 80%. Here is video marketing explained and why it is critical.
Some other important statistics to know about video marketing is that video for example in an email leads to 200-300% increase in click-through rate. After watching a video, over 60% of users are more likely to buy a product online. Over 50% of executives look for more information after seeing a product or service video.
Consumers place much value in videos these days. Over 90% of users say that product videos are helpful in the decision process. Over 35% of consumers say they simple trust video ads. Over 80% of consumers recall a video ad they viewed in the past 30 days.
It is not a secret anymore that video marketing is an important aspect of any marketing strategy. In 2016, video ad spending will reach $5.4 billion. Video ads make up over 35% of total online ad spending. Enjoyment of video ads increases purchase intent by over 95%. Also, brand association increases by almost 140%.
Video Marketing Explained
For all these reasons and more, it is critical for companies and entrepreneurs to manage properly their video marketing campaigns and efforts. Video marketing is the creation of videos for commercial use. Videos are created showcasing a new product or service, the benefits, results, how to use the product or service, tips and tricks, customer reviews and testimonials, and much more. There are many ways videos are used for marketing.
Videos are created, uploaded, and distributed through many video sharing websites such as YouTube, Vimeo, DailyMotion, and other video distribution sites. Videos can be shared across social media such as Facebook, Tumblr, and Google+. All videos uploaded and distributed should be optimized for the relevant keyword phrases and meta description. Videos should be frequently created, published, and distributed for best results.
Companies that are not sure how to create videos or how to properly manage a video marketing campaign should contact professionals for help. Experts and professional marketers understand how videos must be created, optimized, and published for best results.