Video marketing is one of the most effective and fastest growing marketing methods for brands that wish to sell products. There are numerous reasons why videos are so effective, when selling products and marketing brands and product lines.
Here are some reasons to better understand why it is important for brands and marketers to create, publish, and distribute videos. In today’s digital and mobile culture, videos are quickly becoming the standard medium for communication online. Videos are part of content marketing campaigns, which is one if not the most important method of marketing.
10 Reasons Why Brands Use Video Marketing
1. Video is Mobile
People watch videos on their smart phones and tablets these days. Video is mobile and in our mobile and digital culture, it is the perfect media method for brands. Online video accounts for over 50% of all mobile traffic. Furthermore, mobile videos have over 85% of completion rate.
2. Video Sells
Videos are a very effective way to sell products and services. Videos that are properly created with quality and call to actions can drastically improve sales. Simply, video sells and most marketers have a budget allocated for it. Shoppers who have viewed videos were 175% more likely to purchase than viewers who did not.
3. Consumers Watch Videos
Most consumers watch videos online. More than 500 years worth of YouTube videos are watch daily on Facebook alone. Over 50% of people watch at least one video per day. YouTube alone has more than 4 billion views per day, and it is the second largest search engine, next to Google.
4. People Share Videos
Videos are a large part of social media sharing and engagement. People share videos frequently and easily across all the major social media channels. More than 700 YouTube videos are shared on Twitter every minute for example.
5. Competition Uses Videos
The competition already uses video and to stay competitive, companies must embrace video marketing. Over 80% of marketing executives use online video content in marketing campaigns.
6. Video is Searchable
Consumers look for products and services online. It starts with searching for it through search engines such as Google. Video results appear in over 70% of the top 100 search listings on Google.
7. Videos are Measurable
Successful marketing and advertising campaigns have to be measurable. This is especially true when allocating a budget for it. Video marketing campaigns are highly measurable. There is very little guessing involved with video marketing campaigns.
8. Videos are Cost-Effective
Videos are very cost effective in comparison to other forms of marketing and advertising. Videos stay online and in search results for long periods of time. Unlike Magazine ads or TV ads, videos are less expansive and come with long-term benefits.
9. Videos Enables Purchases
Unlike TV advertisement, Radio or Magazines, Videos enable purchases by consumers. Over 30% of apparel shoppers for example are more likely to purchase after viewing an online video. In comparison watching an ad on TV results in an average of 15%.
10. Video Promotes Feedback
Commenting and giving feedback has become a natural and very common thing online and with social media. This is especially true with videos. Consumers love to comment after watching videos.
To learn more about video marketing opportunities, entrepreneurs and companies can always get a consultation through marketing consulting services. Working with experts avoids making costly marketing mistakes. Learn how to create effective videos and sell products and services through them.
