Online Data That Skin Care Retail Businesses Should Track

When business owners hear the word “analytics” they think of using Google Analytics to track Web page views and other aspects of website performance. Though Web analytics are important, additional metrics should be tracked. Entrepreneurs who want to delve deeper into online skin care retail performance, marketing efforts, and the customers these target should monitor…

A Business Consultant Can Help Create a Lasting Enterprise

When building a business that lasts, structure is much more important than costs. In practice, a good structure enables costs to flow naturally. Unfortunately, far too many companies focus on costs, taking a shortsighted approach to business growth. Measuring growth in years and getting help from a business consultant when creating the business structure increase…

Online Marketing Consulting Advice for Using Google AdWords Enhanced Campaigns

As of July 22, the final 25 percent of Google AdWords campaigns were upgrade to Enhanced Campaigns. In the words of Google CEO Larry Page, Enhanced Campaigns represents the largest change in the history of AdWords. Google made changes that extend from how its teams operate internally, to how advertisers purchase ads, to what viewers…

Small Business Consulting Tips for Refocusing During Difficult Times

Consultants who cater to small businesses are no strangers to failure. There are 23 million small businesses in America and many of them fail. Though the failure rate has declined in recent years, the economy has made it very difficult for many small businesses to hang on. Some of those in the direst positions retain…

Internet Business Consulting Tips for Dealing with Google Penguin 2.0

Google released its Penguin 2.0 algorithm update just before Memorial Day weekend, causing many online retailers to begin their summer season on a bad note. Slightly more than two percent of English language queries are estimated to have been affected. Straight from the Internet business consulting experts at Illumination Consulting, here are the scoop and…