Companies and organizations that implement change and improve areas of their business often work with business consulting services and use consultants to meet various objectives. Any size organization and brand can benefit from a consultant who can bring specific expert advice and assist in achieving key company goals. Consultants bring expert advice that in most…
It was not too long ago that an organization had to develop several websites for the same domain to be able to take advantage of smart phone market as well as tablets. A company had to invest to create a website for the mobile market as much as your standard computer users. In many cases…
Over the years, blogging has emerged from personal blogging to all types of business and industry specific blogging. It is in recent years more used by companies of all sizes for marketing products, services, and solutions. The skin care industry has embraced blogging more so than some other industries due to the vast amount of…
Consumers are much more intelligent with big data and the increased ability to research online a vast amount of product information, customer reviews, and ingredients used. Since the “cat is out of the hat” so to say, ingredients have been in the spotlight and the average consumer is well educated about them. Brands have been…
Existing beauty brands are taking their business online and new skin care entrepreneurs start out online with skin care ecommerce. As a skin care brand, you have to be available to your customers online via e-commerce to be competitive. Even large brands, which dominate the retail distribution channels and shelve spaces with all major retails,…
You read that headline correctly, for men! We see all kinds of ads for skin care for women, but how often do you see skin care marketing specifically for men. Would a reasonable number be five or ten percent? That may even be on the high side. The fact is that men spend a lot…
All of the Google changes have sent the Internet marketing world into a complete frenzy. One of the major concerns is past and present link building activities. The question arising from many of these changes seems obvious, “Is link building dead?” The answer is, simply, no. It would be foolish to think that link-building strategies…
Pick up any woman’s magazine and you are bound to find dozens of ads for products that promise to make them look younger and more beautiful. With so many established skin care companies already dominating this particular angle, how can a new skin care company compete? Exactly where should the company direct its skin care…
One of the biggest mistakes new and small business owners make is that they try to cram too much into a single day. Much of the advice they see online tells them to multi task so they can do more and keep their costs low. The problem with this is that when they do too…
There are those that say print media is still the best way to go. The new generation says that print media is a waste of money and that electronic promotion in the best way to advertise skin care products. Well, we are here to tell you they are both right…and wrong. Each of these forms…