Online Marketing Consulting Involves Blending Earned, Owned, and Paid Media

When businesses hire a marketing consultant to improve their online presence, they should retain someone with experience. Effective online marketing consulting strategies involve a combination of strategies and one firm should blend these earned, owned, and paid media efforts. Otherwise, the client will not know which approaches are working. Viral marketing is a major component…

Small Business Start Up Consulting Tips for Marketing Dominance

After getting a start up off the ground there may be little money left for marketing. Considering that an initial marketing strategy does not usually work out as planned, there is even more risk in spending precious dollars. Small business start up consulting experts have some recommendations on how to promote a start up without…

Local Link Building: The Hidden Gems of Skin Care SEO Services

Firms that specialize in providing search engine optimization (SEO) services to clients in various industries recognize the importance of link building. The most experienced understand that building links from local authorities is essential. Illumination Consulting includes local link building in its list of skin care SEO services because it helps skin care companies establish themselves…

Taking the Right Advertising Approach for Your Skin Care Line

Skin care has become a major concern for the public over the last two decades. As more and more information becomes available, people are realizing all those days in their youth spent worshiping the sun with no protection have done considerable damage. By focusing on certain niches of the skin care industry, your company can…

Dealing With Skin Care Business Online Trash Talk

Blogs, social media, and other online tools make it easier for businesses to engage with customers in new and exciting ways. Businesses use these platforms to ask customers for their opinions and feedback regarding products, brands, and marketing efforts. But, what happens when the response is less positive than anticipated? How does a skin care…