Going Social with Ecommerce for Skin Care

Skin care businesses that operate online should use ecommerce platforms such as Magento. They should also increase their activity on social media networks. Why? Because these networks are where their prospective customers spend large portions of time. Making ecommerce for skin care successful requires reaching the largest numbers of online shoppers and convincing them to…

Using Pinterest for Skin Care Ecommerce and SEO

Since its introduction in March 2010, the image-sharing social network called Pinterest has become one of the most popular social media platforms. Its user base has grown almost 44 percent in the past five months alone, with more than 70 million people pinning photographs, graphics, and videos on this platform. Pinterest is also a powerful…

Be Collaborative With Small Business Search Engine Marketing

Want your small business to compete online with major players in the industry? Take a collaborative approach to small business search engine marketing. Focusing on online content and working with others are the keys to success. By incorporating this approach, even the smallest business can get a content marketing campaign rolling with minimal effort. The…

The Impact of The Semantic Web on the Skin Care Industry

We are hearing a lot more about the semantic Web lately and skin care business owners should pay attention. This collaborative movement led by the World Wide Web Consortium promotes common data formats throughout the Web. Web pages will someday include semantic content, forming a web of data that can be shared across applications, communities,…

Hiring the Best Firm for Skin Care SEO Services

Many skin care businesses hire an outside firm to provide SEO services. Instead of going with the first company they encounter, skin care entrepreneurs should spend time and effort researching the different skin care SEO services available and the companies that provide them. Follow these best practices and we are confident that Illumination Consulting will…

Online Data That Skin Care Retail Businesses Should Track

When business owners hear the word “analytics” they think of using Google Analytics to track Web page views and other aspects of website performance. Though Web analytics are important, additional metrics should be tracked. Entrepreneurs who want to delve deeper into online skin care retail performance, marketing efforts, and the customers these target should monitor…

A Business Consultant Can Help Create a Lasting Enterprise

When building a business that lasts, structure is much more important than costs. In practice, a good structure enables costs to flow naturally. Unfortunately, far too many companies focus on costs, taking a shortsighted approach to business growth. Measuring growth in years and getting help from a business consultant when creating the business structure increase…

Online Marketing Consulting Advice for Using Google AdWords Enhanced Campaigns

As of July 22, the final 25 percent of Google AdWords campaigns were upgrade to Enhanced Campaigns. In the words of Google CEO Larry Page, Enhanced Campaigns represents the largest change in the history of AdWords. Google made changes that extend from how its teams operate internally, to how advertisers purchase ads, to what viewers…