Cultural Guidance from an International Business Consultant

Increasing levels of prosperity in developing countries such as China are enticing more skin care businesses to enter the global marketplace. In a worldwide playing field, cultural diversity becomes more important. With so many different methods of communication available, there are more opportunities to make mistakes when engaging with different cultures. Follow these tips from…

Using an International Business Consultant to Enter the Asian Skin Care Market

On a global scale, skin care is a $100 billion industry and the continent of Asia is responsible for nearly half of that revenue. Facial care products represent approximately 85 percent of skincare revenue in Asia, with northern markets of Japan, Korea, and China leading the way. Japan and newcomer Korea represent the cornerstones of…

Search Engine Marketing Consulting Strategies for Effective Link Building and SEO

When some business owners need assistance with improving online visibility, they turn to a search engine marketing consulting firm. This agency helps clients improve their rankings in search engine results. Technology moves at a fast pace and what helps a company top a search results list today may be ineffective tomorrow. Consultants specializing in search…

Take a Strategic Approach When Marketing Skin Care Products

The key to successful financial investing is to envision a desirable future and make the decisions required to create this reality. It involves estimating the long-term effect of current investment alternatives and using this information as a basis for current decision-making. This approach can be equally effective when marketing skin care products. Marketing is a…