Social Optimization Becoming Part of Small Business Search Engine Marketing

The Internet offers the opportunity for businesses of all sizes to establish a major presence. For a small business, search engine marketing is the key to being recognized online. When looking for a particular product or service, Internet users see the websites of small businesses listed alongside those of major industry players, provided that these…

Internet Business Consulting Experts Eliminate the Confusion

An online marketing plan is like a puzzle with many pieces. Unfortunately, some business owners have difficulty fitting these pieces together correctly, causing promotional campaigns to miss the mark. The best Internet business consulting firms have been putting together the pieces for years, enabling them to create a complete picture that enables clients to achieve…

Use Facebook News Feed Change to Enhance Online Skin Care Marketing

Facebook has redesigned its news feed and skin care entrepreneurs should take notice. Altering Facebook skin care marketing campaigns to take advantage of this change could be a lucrative move. As pictures become more prominent in Facebook news feeds, skin care businesses have enhanced opportunities to display their products to approximately one billion people. The…

Include Link Building In Small Business Search Engine Marketing Efforts

The goal of search engine optimization, or SEO, is to improve a website ranking on results lists for relevant online searches. A high search engine ranking is associated with website popularity and authority. Small business search engine marketing should consist of various SEO efforts including link building. Websites that contain valuable assets are attractive to…

Begin Ramping Up Skin Care Marketing Budgets for Social Media

Skin care marketers should focus on increasing their social media advertising budgets in coming years because this medium of skin care marketing is here to stay. According to a recent Digiday study, U.S. advertisers have earmarked $4.1 billion for social media advertising in 2013. This figure is larger than ever before and the majority of…