Small Business Consulting Tips for Refocusing During Difficult Times

Consultants who cater to small businesses are no strangers to failure. There are 23 million small businesses in America and many of them fail. Though the failure rate has declined in recent years, the economy has made it very difficult for many small businesses to hang on. Some of those in the direst positions retain…

Internet Business Consulting Tips for Dealing with Google Penguin 2.0

Google released its Penguin 2.0 algorithm update just before Memorial Day weekend, causing many online retailers to begin their summer season on a bad note. Slightly more than two percent of English language queries are estimated to have been affected. Straight from the Internet business consulting experts at Illumination Consulting, here are the scoop and…

Basic Considerations Regarding Skin Care Ecommerce

Online United States retail sales are expected to compound by ten percent annually between 2010 and 2015, reaching $278.9 billion, according to Forrester research. Increasing numbers of Internet-connected consumers, the ease of shopping online, and new shopping models are causing more skin care businesses to take their operations online. There are several things to consider…

Email More Effective Than Social Media for Customer Acquisition

Businesses involved in marketing skin care products directly to consumers may be surprised to learn that social media is not the preferred channel for capturing new business. According to a recent report from Custora, a predictive analytics agency, email is more effective than social media networks for this direct marketing purpose. To capture new business,…