A question that is so often asked and not so well understood by even experienced business people, “why do some e-commerce websites fail to produce sales?” All too often it is a host of reasons that have very little to do with the product itself. When it is not the demand or quality of the…
Change is for most people not easy to process. Humans in general are habit forming, so any change is often met with resistance. Nevertheless, the only constant in life is change. When it comes to careers, change can be a stressful phase in one’s life even when it is for the better. Entrepreneurs know something…
Getting started with e-commerce when selling online can be a daunting task. For newcomers there are many options to consider. This article responds to some questions that should be considered when selling online. In most cases, an e-commerce website is selling a physical product(s) that are shipped to the customer, after successful completion of an…
Even though more and more people are online these days buying items, many e-commerce websites still have poor checkout processes, navigation, incentives, and website designs. There are still many that are not even Responsive Design, which at this point can significantly lower a website’s chances at success. Adding to this that most e-commerce websites convert…
Not having a boss or answering to a supervisor is a dream many people have, which is the reason why so many start their own business these days. The art of starting a new business is what successful entrepreneurs develop. It is truly an art when it comes to creating successful start-ups. What is the…
The beauty industry can be a very lucrative market. This has driven many investors and entrepreneurs towards this often very profitable industry. The skin care market is lucrative but also very competitive. There are some key steps to starting a skin care business. As a senior business consultant for the beauty industry, at Illumination Consulting…
Now more than ever before, hundreds of thousand of people across the entire country take the step to starting a new business. Being an entrepreneur is not an easy path to success. Often, it takes hard work, discipline, and dedication. The rewards of entrepreneurial-ism are worth the obstacles a person has to overcome to succeed…
What may to a small business seem like the simplest and most straightforward marketing method is actually one of the hardest and most time consuming marketing strategies. Content marketing is highly beneficial to a business, but also a complex strategy. Small business owners and companies especially have a strong need to successfully establish themselves through…
The question is often asked by entrepreneurs and business owners, “can my local business gain benefits from online marketing and promotional efforts”. The answer is yes, but there are specific methods and ways that need to be utilized. For most types of companies especially local businesses, online marketing and promotions can be highly beneficial when…
