The product pages of e-commerce websites are critical to generating sales and conversion rates. Many online retailers invest into landing pages and home page designs, which are very important but not a reason to overlook product pages.
Product pages of online stores can be highly optimized to improve sales and conversion. A business can create a very effective way to showcase products that drives visitors to shop, continue throughout the checkout process, and become loyal customers.
There are many effective ways to drive e-commerce sales on product pages; here are 10 to help out entrepreneurs and online retailers.
10 Effective Ways To Drive E-Commerce Sales On Product Pages
1. Effectively showcasing the products.
Many online retailers use only one photo of a product. This is not sufficient anymore. Consumers are demanding more and also getting used to seeing more by other retailers. For best results, retailers should use multiple high quality photos of products and video if possible. Video will increasingly become the preferred method of showcasing products for sale.
2. Strategically placed call-to-action.
Online call-to-action elements are critical to promote to the visitor deals, specials, discounts, and any other incentive to shop and become a customer. Quality and professional created call-to-action must be strategically placed throughout the website and on product pages.
3. Enable social sharing everywhere.
We live in a social sharing era. Most people are on some social media platforms these days. It is hard to escape. Online retailers should enable their site visitors to share any product page and bookmark it. The easier retailers make it for their site visitors to share, the more of a social media footprint can be grown.
4. Customer generated product reviews.
Product reviews drive conversion rates up. All e-commerce websites should enable and clearly display their reviews written by customers. Consumers love to read reviews and they improve drastically sales conversion rates. One of the best locations for reviews is on product pages.
5. Cross selling features on product pages.
To increase online sales, product pages should feature cross selling options. Many applications and professional website design services can help with it, allow to insert cross and up selling functions on each individual product page. This can significantly boost online sales.
6. Display guarantees and certifications.
To add more comfort and trust to the shopping environment, online retailers should display clearly any guarantees offered and certifications. Money back guarantees or that the product works. Certifications can be for products or company; even awards should be well displayed on product pages to increase sales conversion.
7. Create easy to use navigation structure.
One of the most annoying things for online shoppers is confusion. When a website visitor goes into action and wants to shop, the shopping experience must be effortless for best conversion results. Online retailers must create easy to use navigation structure. Shopping pages should have clearly marked functions that are easy to see and get too.
8. Use color effectively for selling.
Color is key to influence behavior online on a website. This is true for shopping pages as well. Conversion Optimization services often uses A/B testing, which includes the use of different colors to improve sales conversion. How color is used on landing pages will influence sales success. Button, links, and key navigation should be reviewed for color options and best results.
9. Offer Shipping Incentives clearly.
Product pages are an excellent place to create ads and offer shipping incentives. When clearly displayed, they can often sway a visitor to become a customer. Consumers love shipping deals and free shipping. Retailers that take advantage of it and offer clear incentives can increase online sales and conversion rates.
10. Creating giveaways and displaying contests.
Everybody loves to win something. This is a reason why many retailers have contests, giving away a chance to win something. A business may just offer free products or a completely unrelated item such as a TV or even car. All consumers who purchase enter via email for a chance to win. These contests can be placed on product pages to improve sales conversion rates.