Online merchants and retailers look for the best ways to make a sale online. These days, it is very common for consumers to shop online and buy products through e-commerce websites. How do retailers though attract those consumers and make a sale online?
There are multiple methods and ways that are proven to increase the chances for retailers and merchants to generate sales online. Often, these methods are neglected and overlooked by e-commerce website operators, brands, and companies.
To increase the possibilities of generating sales and selling products online through e-commerce websites, here are 10 tips and best practices to get consumers to shop and buy products from a website.
10 Ways To Make A Sale Online
1. Give Away Free Samples
There are so many influencers that can drastically improve the chances of increasing sales online for retailers and online merchants. These influencers should be sought out and given free products as samples. Such influencers can be bloggers, journalists, entrepreneurs, vloggers, industry associations, magazines and other publications, and even key consumers.
2. Use Email HTML Newsletters
One of the easiest methods to generate interest and online sales is through creating a database of emails from existing customers or potential customers and sending them an HTML Newsletter via email. This can quickly increase websites traffic and sales, especially during the holidays and shopping season. Websites should have a Newsletter sign-up form for their website visitors to collect email accounts.
3. Publish Press Releases Monthly
Press releases are important for online merchants and retailers, but too often overlooked and not utilized. A press release should be written monthly, published on multiple press release publication sites, and distributed throughout the news network online for increasing chances to generate sales online.
4. Offer Giveaways and Contests
Most people enjoy free stuff and a chance to win something. Online retailers that want to have better chances to make a sale online, should offer giveaways to give website visitors an incentive. In addition, contests are a great way to attract additional website visitors and generate potential new sales.
5. Create Images for Marketing
An image speaks a thousand words. Most people have heard that saying before. It is true; images are highly effective in marketing campaigns these days. They are also very effective when generating online sales. Going visual with websites such as Pinterest and Instagram can generate online sales.
6. Have Quality Website Design
This is still one area that is often overlooked. First impressions are key to generating a sale online. Often websites are poorly created and designed, which lowers the chances drastically to generate sales online. Websites should be created with quality design by experienced website designers for best results.
7. Be on Comparison Shopping Engines
Consumers love to shop around and compare. Retailers and online merchants that utilize comparison-shopping engines can generate additional sales online. Comparison-shopping engines such as Google Shopping, Nextag, and The Find can give merchants products added visibility and sales chances.
8. Create and Publish Videos
Video marketing is the fastest growing marketing method online. It is also one of the most effective ways to market products online. Videos posted on key website pages increase the chances to rank higher in search engines and generate additional sales. Consumers love video testimonials, reviews, and information videos. Videos support marketing and online sales.
9. Start Blogging
E-commerce websites that have a company blog part of their website can drastically increase website traffic and sales through blogging. Unique and quality written blog articles with images and videos can build trust, brand awareness, and generate online sales for retailers and merchants.
10. Review Reports and Statistics
The effort to increase online sales is an ongoing process for retailers. One of the key ways to improve the performance of a website, landing pages, and store pages are reports and statistics. The proper reporting tools can shed light to certain key pages and improvements that should be made.
Companies and online retailers that wish to improve their online sales can always work with professionals to ensure best results. Marketing consulting services can help to shed light to options and opportunities prior to allocating larger budgets. Professional marketing services can as well support online merchants and retailers with generating sales online.