Here are 3 concrete methods to increase online sales through e-commerce websites. The meaning of concrete in regards to these methods is that these are the only ways brands can increase online sales.
There are only three methods to increase online sales. If companies do not pay attention to all three, sales will lack volume and momentum. To improve, optimizing all three is necessary. What are these 3 ways?
1. Increase the number of customers.
Most companies try to do this. Some brands do not have a choice such as start-ups. They do not have any website traffic yet. They have to focus mostly on this method. Existing brands that have an established online presence and get thousands of visitors each month can focus on the other two methods more. To increase the number of customers, a company must increase online visibility and website traffic. This is mainly done through organic search marketing such as Search Engine Optimization (SEO) or paid advertising campaigns through programs such as AdWords from Google. Professional marketing services are best for these methods. A brand should get a consultation or work through marketing consulting services to gain a better understanding.
2. Increase repeat business and number of re-orders by customers.
This is one of the best methods to increase quickly online sales. It is much easier to sell to an existing customer than a new one. Instead of spending resources to acquire the customer, a brand can allocate resources to market to them and give incentives for re-orders and repeat business. Larger websites have perfected this tactic. Any size company should communicate with their customer database via monthly or bi-monthly newsletters. Those should include incentives, offers, promotions, and so on. Email marketing is highly effective for retailers and online sales.
3. Increase the order size of customer purchases.
The other way to increase online sales is through the increase of the actual order. Getting customers to increase average orders can drastically increase online sales. This can be achieved through bundling up products (grouping them together under one SKU). Brands can also offer customers an upgrade (larger size or bigger package etc.). There are many ways to achieve an increase in order size. Quantity discounts are popular with online retailers. An upsell of a product with a good reason such as it compliments the other product. There are multiple ways to increase order size.
To learn more ways to improve online operations and sales, talk to an expert. Professionals through marketing consulting services can discuss many aspects of online retailing and producing online sales. This way, a brand can gain a better understanding prior to allocating marketing budgets. Marketing agencies can also assist with the monthly marketing campaigns to ensure retailers gain the necessary momentum with sales.