Many believe that email marketing is something out of the past long gone. This believe is mainly around due to the many spam emails that bombarded most of people over the years. In many cases this can still be true. Even though software and anti spam blockers have gotten much better.
Email marketing, as “spam” is of course not what drives sales for retailers. It is also not what is discussed here, but rather focused retail email marketing newsletters to customer databases and newsletter sign-ups. Here are the main reasons email marketing drives sales for retailers.
Email a simple method to reach customers.
Email is simply the easiest method to reach customers, worldwide if necessary at any hour of the day or night. It is also a very easy way to reach consumers on mobile devices without investing much into technology. Emails are free for consumers and easy to access.
HTML newsletters have high conversion rates.
When it comes to generating orders, HTML newsletters have one of the highest conversion rates of any marketing tactic. Retailers that monthly or bi-monthly email their databases can drastically increase sales with properly designed and written newsletters.
Easy and effective way to inform consumers.
Email is an easy and effective method to inform customers about deals, specials, upcoming events, and other relevant details. Coupons and other offers can be easily and quickly shared with existing customers and potential customers of retailers.
An inexpensive marketing method for retailers.
Email marketing is a very inexpensive marketing method for retailers in comparison to other strategies. It can be quickly deployed and the results are immediate. Proper designed and developed HTML Newsletter templates can drive sales and conversion for retailers.
Brands and companies that want to improve their retail sales can always hire experts to help them with increasing online sales through email marketing campaigns. Professionals with enough experience know what works and what does not and can help brands quickly improve their online efforts.