There is little doubt these days about the benefits of videos. Videos are more than 50 times likely to reach the top of search engine results. Even Google displays video results above paid and organic search results. Online video marketing tips for retailers help brands gain market share and product sales.
Online video marketing is the fastest growing marketing method. Videos are extremely powerful in comparison to images or simple text. They are interactive, combining visual and auditory stimulus to the viewers and potential shoppers.
Furthermore, videos are in high demand due to social media platforms such as Facebook, YouTube, and Google+. These social media platforms use a large amount of videos to grab the attention of potential customers and fans. To be successful with video marketing campaigns, here are some online video marketing tips for retailers.
Online Video Marketing Tips For Retailers
Write keyword oriented titles.
The titles of the videos published are critical for indexing and search engines. All titles should be carefully written with keywords in mind. Properly written video titles can significantly improve the visibility of the video.
Include company domain name.
Videos should never end without giving the viewer an option to purchase, contact, or view the shop. Retailers should always end the video with the company domain name. This is not just for branding, but also for link-building and sales.
Make sure the content is of quality.
Boring or copied content for videos does not produce great results. For best results, only use unique, quality, and relevant content for videos. The content should be focused on the desired target audience and what they would like to see.
Do not just pitch products.
Videos that just pitch products convert the lowest of marketing videos. Consumers love much more videos that are humor based, informative, how-to videos, popular uses, etc. Do not make videos always sales oriented for best results.
Create, publish, and distribute.
Videos must be not just properly created, but also published and distributed. To be successful with online video marketing, videos have to be published across many platforms and properly distributed across key accounts and channels.
For companies that want to ensure best results, contact a video marketing services company that has plenty of experience. An experienced marketing company knows how to create, publish, and correctly distribute videos.