Many brands and companies retail their products online these days. This is great, but does not replace retail store sales. Many businesses desire to sell their products through brick and mortar retailers to reach a certain desired consumer audience. Here are some retailing tips to increase product sales.
Entrepreneurs and businesses look for ways to increase product sales through retailers. In order to succeed getting products into a store, brands should focus on what it takes to get the retail deal, the shelve space and distribution agreement. To increase chances, brands can always work through consulting services. This often brings immediate results and help. Otherwise, below are some great retailing tips to increase product sales.
Get to know the retailer first.
Showing up or pitching to a retail category buyer without knowing much about the retailer first is a bad idea. It drastically lowers chances at success and landing a deal. Learn about the store and get to know the retailer first. Especially, if any products are already sold that are similar. Become familiar with buying cycles, customers of the store, seasonal patterns, store layout, and so on. Do the homework first. Then, start the sales cycle.
Know and have what is required.
Brands and entrepreneurs that do not understand the process can quickly irritate buyers. It shows right away how novice the brand is. Often, buyers do not take a chance with brands that have not done their homework. Know and have everything ready what is required. In other words, have the products ready for review by the buyer, the sales sheets, pricing sheet, and other relevant material that is a requirement by retailers.
Be public with the brand first.
Retailers do not like taking risks. They look for brands that have saturated the Internet with their content through social media marketing, search engine marketing, brochures, magazines, and other forms of marketing, advertising, and PR. Brands should make sure they have some saturation by their brand so that retailers can feel more comfortable taking a chance.
Give the right incentives for sales.
Regardless of sales tactics, incentives should be offered to stimulate sales. These offers can be made to retailers as well as consumers. Either way, with incentives a brand has much better chances at landing deals with wholesalers as well as getting consumers to buy. These offers should be frequently changed out for best results.