The world of advertising is complex so business owners often turn to a professional for help. This is a particularly smart approach in industries like skin care, where many products are designed for the female gender. In addition, many male skin care products are purchased by women. Advertising skin care products for women involves more…
Website design is a big undertaking and many businesses hope it is a one-time-only project. However, the work does not end once the site is functional. Site content must be updated on a regular basis. A website represents the online presence of a company, providing a first impression of the business to all who visit…
For companies engaged in skin care retail sales, the Internet has widened the marketplace. Without much effort or expense, these businesses can promote their products to consumers around the world using the Internet. Landing pages designed by in-house marketing staff, an advertising agency, or a consultant are commonly used with print marketing campaigns. There are…
Illumination Consulting offers a wide array of marketing services to skin care businesses of all sizes. Entrepreneurs have preferred methods of advertising skin care products, with some choosing electronic promotion, while others opt for printed versions. Combining the two can be very effective and taking print to a larger scale provides maximum exposure. Newspaper and…
Consumers demand a variety of products and skin care items are included on many shopping lists. Skin care is a multi billion-dollar industry and there are many ways to participate in this sector. Regardless of the state of the economy, consumers will want items like skin care products. Joining the skin care product distribution chain…
A skin care company can use search engine optimization, SEO, to receive more business from its website. There are seven main components to SEO and when properly utilized, these allow more members of the target audience to find the site. Effective skin care SEO leads to more qualified visitors to the site, which results in…
A skin care company has various ways to get its products into the hands of customers. Traditionally, a business offered its items through retail stores, catalogs, and in print advertisements in newspapers and magazines. Today, the Internet represents another distribution method and it has nearly unlimited potential. For many companies involved with skin care, ecommerce…
Experts love to provide tips because it shows that they know more than the rest of us. Well, not really…they offer tips to help others succeed. Here at Illumination Consulting, we have plenty of experts who are chomping at the bit to reveal their secrets regarding effective search engine optimization (SEO). If you have a…
The American marketplace has many unique qualities so it should be no surprise that overseas markets have theirs as well. Skin care is a more than $5 billion global market, making it possible for many players to get a share. The key to finding success in this marketplace is the development of a product distribution…
In May 2012, Bloomberg Businessweek reported that small business owners are far from out of the woods. Since the beginning of the most recent recession, these entrepreneurs have been facing poor sales figures. Business advocates have been lobbying the federal government for help, requesting tax cuts, increased access to capital, and reduced regulation. Others question…
