Skin care marketers should focus on increasing their social media advertising budgets in coming years because this medium of skin care marketing is here to stay. According to a recent Digiday study, U.S. advertisers have earmarked $4.1 billion for social media advertising in 2013. This figure is larger than ever before and the majority of…
The organic trend has become a movement, leading more skin care companies to develop natural and organic products. Some companies are rolling out entire branded lines featuring natural ingredients. Companies that do not offer their own natural products are acquiring or merging with those that do. Organic and natural products have permeated both the premium…
Most entrepreneurs strive to cement their brands with social media users. However, few have million-dollar online marketing budgets. Fortunately, all they need is a proven method and help from online marketing consulting professionals when creativity runs dry. By following advice from other business leaders with successful social media campaigns, any company can get social media…
Whether operating from a physical storefront or entirely online, a skin care business can benefit from services provided by an Internet business consultant. Why? A company website is only valuable if target audiences can find it. Online consultants know how to drive traffic to client websites. They know which online marketing tools are most effective…
Illumination Consulting is known for its skin care clientele, which includes some major players in the industry. However, we also cater to small businesses with limited budgets who are trying to make names for themselves. Small business consulting is exciting and challenging because it typically requires doing just as much, if not more, with less.…
Once they formulate an idea for a new product, skin care entrepreneurs usually want to get rolling. However, they should defer to a basic rule in product distribution: defining their market. The existing business model may dictate whether they sell to businesses, consumers, or both. From there, entrepreneurs should define their target market as narrowly…
A new product is exciting because it enhances the marketplace. Much research is involved in deciding what product to offer. Generating sales is the next step and is not as easy as it sounds. Thousands of new product ideas never become reality because they are improperly brought to market. By following the steps below, any…
It is no secret that the professionals at Illumination Consulting specialize in the skin care industry. But, did you know that we assist international companies? We can help any skin care business successfully make the leap to global operations. Entrepreneurs who think they can do this without an international business consultant should follow our tips…
At Illumination Consulting, we work with everyone from established skin care entrepreneurs to those who are just getting started. Many people have business ideas they consider excellent. How do they determine whether these are feasible? As a firm that has offered small business start up consulting services for years, we know that it is all…
Many manufacturers and distributors establish successful businesses by offering their products through local and regional retailers. At some point, it may become desirable to take the next step. Establishing a skin care retail distribution channel through a national retail chain can be difficult but it is not impossible. Follow tips from the experts to make…
