E-Commerce websites require a different SEO approach than regular business websites. Online retailers have also many added incentives to deploy robust and well-managed Search Engine Optimization campaigns. While regular business websites often have the objective to generate site traffic and leads, e-commerce websites go a couple steps further. They also have to produce sales, right…
Here are the most significant reasons why a business should have a properly structured, managed, and executed Search Engine Optimization (SEO) campaign. The SEO campaign should be part of the overall ongoing marketing strategy of a business, regardless of industry. In most cases, a business will reap the benefits of a successful SEO campaign. SEO…
They are everywhere these days. It doesn’t take much time online until you see another one of those “make money fast” get rich quick scams. There is no shortage of those ridiculous ads on the Internet. Success can be certainly achieved online and even wealth, but there are no shortcuts and it takes work. There…
For any business that is selling online, there is always room to improve. A new business does not have a choice, but to develop momentum in sales. Entrepreneurs and businesses look for ways and methods to increase their online sales and profits. From working with online businesses for over 10 years now, we have gathered…
A question that is so often asked and not so well understood by even experienced business people, “why do some e-commerce websites fail to produce sales?” All too often it is a host of reasons that have very little to do with the product itself. When it is not the demand or quality of the…
Change is for most people not easy to process. Humans in general are habit forming, so any change is often met with resistance. Nevertheless, the only constant in life is change. When it comes to careers, change can be a stressful phase in one’s life even when it is for the better. Entrepreneurs know something…
Getting started with e-commerce when selling online can be a daunting task. For newcomers there are many options to consider. This article responds to some questions that should be considered when selling online. In most cases, an e-commerce website is selling a physical product(s) that are shipped to the customer, after successful completion of an…
Even though more and more people are online these days buying items, many e-commerce websites still have poor checkout processes, navigation, incentives, and website designs. There are still many that are not even Responsive Design, which at this point can significantly lower a website’s chances at success. Adding to this that most e-commerce websites convert…
Not having a boss or answering to a supervisor is a dream many people have, which is the reason why so many start their own business these days. The art of starting a new business is what successful entrepreneurs develop. It is truly an art when it comes to creating successful start-ups. What is the…
The beauty industry can be a very lucrative market. This has driven many investors and entrepreneurs towards this often very profitable industry. The skin care market is lucrative but also very competitive. There are some key steps to starting a skin care business. As a senior business consultant for the beauty industry, at Illumination Consulting…
