Here it is 2016 and many have already begun towards the end of last year to form strategies with marketing efforts for this year. The most frequent asked question is what will be the key marketing strategies for the year 2016. With marketing consistently evolving and changing, marketing campaigns and professionals have to adapt to…
It is that time of the year again; marketers, business owners, and other professionals are reviewing their business efforts for the year, profits maybe, and planning for 2016. A frequent topic is certainly online marketing trends for 2016, since marking trends tend to change. Whether it is Search Engine Optimization, Social Media, Content, or Paid…
By now most people have heard of content marketing, it is still king when it comes to online marketing strategies. When done right, it is a powerful tactic to achieve online results from increasing e-commerce sales, lead generation, sign-ups, to more specific objectives. Content marketing optimization tips are useful to increase results and a return…
A question that is frequently asked is how to select effective and results oriented keywords for marketing campaigns such as Social Media, Search Engine Optimization or Paid Advertising. All these types of marketing tactics use keyword phrases, which a company has to decide upon. When working with a professional marketing agency, the agency will assist…
The day Spa industry is a highly competitive and very saturated market. Spas these days have to be very competitive to gain market share and increase profits. Effective Spa marketing tactics are required to have the necessary visibility and market reach to grow a beauty business. Marketing campaigns can increase spa customer acquisition and bring…
The home page of any type of website is the most critical page of the website. Most of the traffic lands on the home page and it tends to be the most visited page of a website. Keeping this in mind, it is no surprise that the home page is critical to the success of…
If anybody does not know what a CTA or “Call to Action” is, it is a button or link that a website can have to drive prospective customers (website visitors) to become leads by filling out a short form on the landing page of a website. A CTA often offers a more valued offer than…
A landing page is any page on a website where a visitor first arrives or “lands”. This means that every page on a website is potentially a “landing page”. But not all pages are created for the same reason or purpose. In marketing, when experts talk about website landing pages, they are talking about highly…
A business that wants to take advantage of the Internet has to market itself online to become visible and gain market share. In today’s digital age, a company has many options, when it comes to marketing. No marketing method has been more complex and important than organic Search Engine Optimization (SEO). Why is SEO so…
What may to a small business seem like the simplest and most straightforward marketing method is actually one of the hardest and most time consuming marketing strategies. Content marketing is highly beneficial to a business, but also a complex strategy. Small business owners and companies especially have a strong need to successfully establish themselves through…
