Illumination Consulting is known for its skin care clientele, which includes some major players in the industry. However, we also cater to small businesses with limited budgets who are trying to make names for themselves. Small business consulting is exciting and challenging because it typically requires doing just as much, if not more, with less.…
Once they formulate an idea for a new product, skin care entrepreneurs usually want to get rolling. However, they should defer to a basic rule in product distribution: defining their market. The existing business model may dictate whether they sell to businesses, consumers, or both. From there, entrepreneurs should define their target market as narrowly…
A new product is exciting because it enhances the marketplace. Much research is involved in deciding what product to offer. Generating sales is the next step and is not as easy as it sounds. Thousands of new product ideas never become reality because they are improperly brought to market. By following the steps below, any…
Many manufacturers and distributors establish successful businesses by offering their products through local and regional retailers. At some point, it may become desirable to take the next step. Establishing a skin care retail distribution channel through a national retail chain can be difficult but it is not impossible. Follow tips from the experts to make…
Optimizing a website for search engines is difficult but optimizing a site to convert more visitors to customers can seem like a never-ending task. Though more companies are engaging in conversion optimization, many are making the same mistakes. Identifying these and learning how to avoid falling victim to them should increase the conversion statistics for…
Search engine marketing has become even more difficult thanks to recent changes from Google. The online presence of many businesses took a hit due to the Panda and Penguin algorithm updates by the search engine. It has now been revealed that Google is targeting more than just links. Keywords, the heart of skin care SEO, are…
Every day, we learn more about the benefits of social media marketing to various industries. Despite this, only 24 percent of small businesses are using social media in a structured format per an eMarketer report. What is holding back the others including many businesses in the skin care sector? According to online marketing consulting experts,…
While some manufacturers, distributors, and retailers dabble in the skin care sector, others go full bore by creating or offering full lines of skin care products. Skin care is an important practice for people of all ages and different product lines are designed for each age group. When advertising skin care lines, professionals who consider…
Many companies do business online and each day, they are joined by many more. Companies should not expect immediate success on the Web because time and skill are required to develop a strong online presence. Services provided by an Internet business consultant can smooth the transition and shorten the learning curve, causing success to arrive…
Each year, we hear about trends that will revolutionize the skin care industry in the coming months. Though these can be useful guidelines for skin care retail businesses, it is helpful to break things down a bit more. What exactly should these retailers focus on this year in order to be successful? Here are few…
