Even though more and more people are online these days buying items, many e-commerce websites still have poor checkout processes, navigation, incentives, and website designs. There are still many that are not even Responsive Design, which at this point can significantly lower a website’s chances at success.
Adding to this that most e-commerce websites convert between 2-5% and have an abandonment rate of over 60%, it is imperative to optimize e-commerce websites, checkout processes, design, and overall architecture of the site pages.
Over a billion people worldwide are buying goods and serves online. To be able to harness some of this business depends on the offer, the website, and the ability to convert website visitors into shoppers and happy customers. Here are 5 best e-commerce conversion practices to help out.
5 Best E-Commerce Conversion Practices
1. Use colors and images strategically.
To get the attention of website visitors, a website must within a couple seconds be able to convey a message and grab the attention of the visitor. Human brains process images 60,000 times quicker. E-commerce websites should use high quality images strategically throughout key pages and product pages. Colors are also very important. Colors convey emotions and should be used properly.
2. Create call to action elements and buttons.
E-commerce websites should have clear call to action elements and buttons placed on the home page and product pages, as well as on blog pages. Creating proper call to action graphics, offers, and incentives for the website visitors can significantly improve online sales and profitability.
3. Publish clearly testimonials and reviews.
All e-commerce websites should have clearly testimonials and customer or product reviews published. They drastically increase sales conversion rates online. These reviews and testimonials should be visible on the home page, product pages, and other key site pages such as landing pages.
4. Simplify the entire checkout process.
The checkout process is critical to online sales. First, e-commerce websites should never force shoppers to sign-up and register prior to shopping. This reduces conversion. In addition, the entire checkout process should be simplified as much as possible. Use short forms, fewer steps, and clearly label everything, including the navigation.
5. Show icons and trust symbols.
Trust is an important factor for online shoppers. Since there is often no brick and mortar location, consumers want to feel they can trust the website/brand/company. Therefore, e-commerce websites should strategically place icons such as BBB (Better Business Bureau), and other trust symbols such as Safe/Secure Protected Shopping.
To speed-up the process and ensure that the e-commerce website is properly optimized for sales conversion, companies can work with experts. Conversion Optimization services are usually what is used to improve e-commerce websites and increase online sales.