Retailers will have to work harder and implement more strategies to get customers to complete purchases and minimize shopping cart abandonment during the holidays. Shopping cart abandonment can drastically increase during the holidays for numerous reasons.
A shopping cart abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left without completing their purchase. Shopping cart abandonment percentage can be as high as 60+% for many e-commerce websites.
During the holidays, reducing shopping cart abandonment can quickly improve sales and profits. Global retailers are losing over $3 trillion (USD) in sales every year from abandoned carts.
The objective of most online retailers is to reduce the number of carts abandoned, which leads to higher store revenues. This is especially true during the holiday seasons, when brands spend much more money on marketing and advertising. Here are 5 tips to reduce shopping cart abandonment during the holiday season.
5 Tips To Minimize Holiday Shopping Cart Abandonment
1. Show quality images of products.
It is still unbelievable how many e-commerce websites display poor quality images of their products. An image speaks a thousand words. To reduce shopping cart abandonment, retailers should use high quality images of their products.
2. Display security and credibility logos.
E-commerce websites should display all security, compliance, and credibility logos such as BBB (Better Business Bureau) on their website and key shopping and checkout pages.
3. Keep shopping checkouts simple and short.
One of the easiest methods to improve shopping cart conversion rates is to develop short, simple, easy to use without forcing customers to register or enter unnecessary information.
4. Show testimonials and product reviews.
Consumers love product reviews and it is one of the driving factors in the decision making of online shoppers and consumers. Retailers should display well on their website reviews and testimonials of customers.
5. Offering guarantees and refunds.
The easiest way to improve conversion rates of e-commerce websites is to offer customers and online shoppers guarantees and refunds. Retailers should display their return policies, guarantees, and offers clearly.
For retailers that wish to get professional help, conversion optimization services can help a company reduce shopping cart optimization and improve online sales conversion rates. Marketing consulting services can address these types of issues as well and help improve online sales.
Companies that wish to get it done correctly should get their websites designed and developed professionally by experienced digital agencies, web developers, and marketers.