Starting out or as a smaller business it is easy to get discouraged with lack of sales. One can quickly feel frustrated when sales are down or do not exist. When websites do not have enough traffic or retail stores enough foot traffic, the questions often is the same. What can be done to improve? How do we grow online sales?
Retail marketing strategies to grow online sales have to be properly structured, executed, and managed. Companies that do not experience desired results could look into working with experts such as consultants. Consulting services are a great way to gain the necessary knowledge without long-term commitments. To help out, here are 5 proven retail-marketing strategies to grow online sales and start creating momentum.
Marketing Strategies to Grow Online Sales
1. Offer consumers a reason to shop.
Regardless of brick and mortar or online store, offering people a reason to shop is one of the main things retailers can do better to grow online sales. Hold exclusive events; offer coupons, limited time deals, and so on to give people a reason to shop.
2. Motivate existing customers into action.
Customers should be given incentives to motivate them into action. The most common method is an email Newsletter to announce special codes for the deals offered to existing customers. Repeat orders from existing customers can quickly grow online sales.
3. Be detailed oriented with customer service.
Online and traditional retailers have to provide detailed oriented customer service to grow online sales and increase profits. In a brick and mortar store, it is simple. Be there, friendly, knowledgeable, honest, and so on. Online is similar, but slightly different. Customers can’t touch the items sold, so offer toll-free number for customer service, chat features, plenty of educational information as well as high quality photographs of products sold.
4. Create monthly events and offers.
Retailers that want to grow online sales have to create frequently (monthly) events, deals, specials, discounts, and coupons aside from other promotions. A retailer should offer one major promotion monthly with 2-3 minor offers. Retailers can get very creative in their offers to stimulate online sales.
5. Create and publish relevant content.
Content marketing still remains king with online sales and even offline sales. Retailers that want to grow sales should create and publish content regularly on their website, social media channels, and through distribution services. Content is anything such as articles, press releases, videos, images, and even PowerPoint presentations.