The process of optimizing a skin care website for search engines like Google is not rocket science but it does have some complexities. If the staff roster does not include an SEO professional, consider contracting with Illumination Consulting. We have skin care SEO experts on staff who will configure the website correctly the first time. There are…
A web log, shortened to blog, is an effective way to attract online visitors, drive traffic to a website, and increase customer conversion rate. However, a blog will only be effective when it is correctly optimized. skin care SEO services offered by Illumination Consulting extend to blogs. There are several ways to promote a blog…
If you are a new skin care retailer, you may not be familiar with basic business terms. A media buy is an important concept because it relates directly to advertising skin care products. It refers to purchasing advertising space within a media venue. Examples include printed ads in magazines and newspapers, website banner ads, and…
